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No B.S. Price Strategy: The Ultimate No Holds Barred, Kick Butt, Take No Prisoners Guide to Profits, Power, and Prosperity
 
 
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No B.S. Price Strategy: The Ultimate No Holds Barred, Kick Butt, Take No Prisoners Guide to Profits, Power, and Prosperity [Paperback]

Dan S. Kennedy (Author), Jason Marrs (Author)
4.7 out of 5 stars  See all reviews (12 customer reviews) |
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Book Description

Publication Date: April 18, 2011 | Series: No B.S.

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Take CONTROL of your PROFITS

Millionaire maker Dan S. Kennedy and marketing strategist Jason Marrs dare you to re-examine your every belief about pricing and empower you to take a more creative, more effective, bold approach to your price—and prosperity.

Kennedy and Marrs don’t offer little tricks, like new ways to say 50% off, half off, or 2 for 1. They tell you the secret to setting prices for the greatest gain. Then they teach you how to avoid the ultimate price and fee failures—like attracting customers who buy by price. You’ll discover how to compete with FREE, learn how to discount without damage, and uncover the key to price elasticity. Most importantly, you’ll grasp how to use price to your extreme advantage and grant yourself the power to be as profitable as possible.

Reveals:

  • The 9 ultimate price and fee failures
  • The trick behind discounting without devaluing
  • The 5 price-related propositions to be concerned with
  • The million-dollar secret behind “FREE”
  • How to win price wars with competitors
  • Why price cutting isn’t the cure for the recession and what is
  • And More

"All I can say is wow. I had been having a difficult time accepting that we can justify a slightly higher than usual price for our product until I read Chapter 7. The examples and stories in No B.S. Price Strategies made what would typically be a dull read - fun and interesting. Thanks for taking this useful information and making it enjoyable."
—Robin Strickland, Co-Founder, BigLittleFudge.com

Frequently Bought Together

No B.S. Price Strategy: The Ultimate No Holds Barred, Kick Butt, Take No Prisoners Guide to Profits, Power, and Prosperity + No B.S. Grassroots Marketing: Ultimate No Holds Barred Take No Prisoners Guide to Growing Sales and Profits of Local Small Businesses + The Ultimate Marketing Plan: Target Your Audience! Get Out Your Message! Build Your Brand!
Price For All Three: $32.93

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Editorial Reviews

About the Author

DAN S. KENNEDY is a multi-millionaire serial entrepreneur with past and present interests in diverse businesses. He is a strategic advisor, marketing consultant and coach with a cadre of private clients ranging from exceptionally ambitious entrepreneurs to the CEO’s of companies as large as $1.5-Billion.
JASON MARRS is an intense innovator and pricing/marketing strategist who coaches entrepreneurs and professionals in overcoming price reluctance and resistance.

Product Details

  • Paperback: 288 pages
  • Publisher: Entrepreneur Press; 1 edition (April 18, 2011)
  • Language: English
  • ISBN-10: 1599184001
  • ISBN-13: 978-1599184005
  • Product Dimensions: 9 x 6.2 x 0.6 inches
  • Shipping Weight: 12.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Best Sellers Rank: #50,237 in Books (See Top 100 in Books)

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Dan S. Kennedy
Jason Marrs

Customer Reviews

Most Helpful Customer Reviews
20 of 21 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
Length: 0:54 Mins
I was very impressed how detailed this book goes into pricing strategies. I was surprised how much psychology is in this book and how it affects buying decisions, and more importantly, profitability.

I first learned about 'business' in an academic environment by studying economics during my MBA program. Unfortunately many of the macro concepts taught in academia, do not always reflect the realities of buyers decisions in the real world at the micro level.

This book delves deep into how pricing affects your customers' perceptions and how discounting can increase sales in the short term, but may also decrease customer satisfaction, loyalty, and referrals in the long run. This is only one of many concepts in the book.

Price elasticity is a fascinating subject especially when explained with the interesting stories and examples in this book that will help you apply them to you and your business.

I recommend this to any business owner, or other marketing strategists to use with your clients. The amount of value in this book will be paid several times over with your business, or your clients' companies.
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17 of 20 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
This book has the fierce arguments for a courageous pricing approach that one would expect from Dan Kennedy. However, I purchased the book hoping it would help me decide on pricing for an upcoming event. No go.

There is a story in the introduction about the Harrisons being about to price a new event at $2000 and Kennedy not only arguing with them but also putting money down on the claim that he (Kennedy) could make a go of it at $10,000 a head. It turns out that the event sold out at $4500. Yet all of us know people who have priced something high and had no one sign up.

Nowhere in the book is there any kind of checklist or discussion of how someone can reasonably well know, apart from being brave or chicken, whether or not the market will bear a certain price - or whether you can engineer it to do so. Nowhere is it discussed with sufficient clarity what else you have to have in place to be able to successfully charge premium prices.

All in all, this book will get you thinking about your pricing but it doesn't explain how to satisfy the wondering. Of course, you can test, but there is a huge opportunity cost (and cost in hard cash) if you test and fail.
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9 of 10 people found the following review helpful
Format:Paperback
These two are pure American salesmen. Nobody does it better. There are four authors of the book and they tag team from chapter to chapter adding a different point of view, which makes the overall organization feel choppy. Kennedy and Marr are the main players here. Kennedy has written many books and the formula is evident. The book provides much valuable content, which you could get from a close read of Nagle. This is just a much easier way to learn it. (Although I have seen much of this content in other books, this book gives no end of book references to the work of others, except their acquaintances or their own work, which is done in context. Many of the references are very valuable sites.

The book also includes relentless driving of you to their own websites. This is one of Kennedy's tenets - get the buyer to pay you the privilege of buying more from you (and get it upfront) i.e. buying the book is an upfront fee prior to buying more! They hold with value-selling and value pricing but this is one of the weaker descriptors for that state. I prefer Davis for that.

Kennedy's description of niche and subculture markets is useful territory for salespeople to help better define the perfect customer.

Niche is an occupational/vocational attribute
Subculture is interest, belief, activity attribute.

Although much of the content is useful for B2B, the real client for this book is a small business person. Just as Nagle's work is really for the Fortune 500. Buy the book for your Kindle - it is a useful read, but this is not the "final " book on value/ premium pricing. It is a good "dose of salts" to most business people. Much of Kennedy's library is discounted on Amazon.
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Most Recent Customer Reviews
Excellent information at the price
Much of the information in here is nothing new if you
are already familiar with Dan Kennedy's general gist. Read more
Published 26 days ago by Loren Woirhaye
No how-to plan, but lots to think about
This is a pricing philosophy book rather than a "how to price" instruction manual. If you go in with that knowledge, you will almost certainly get a lot out of it. Read more
Published 3 months ago by John Forman
No BS Price Strategy
This is book is relevant, timely and an easy read to grasp the key concepts and strategies to make a difference and impact in YOUR business environment, wherever you are in the... Read more
Published 7 months ago by Miguel
Kennedy always guaranteed to to provoke those with closed minds...
First, an admission - I'm a business coach and direct response marketer/consultant to the green/landscape-oriented small business industries (landscapers, sprinkler contractors,... Read more
Published 9 months ago by Weedavie
Mean Ol Dan Kennedy is NO B.S.!
There is nobody I know that gets marketing like Dan. He is the GodFather of information marketing on and off line. If you want to learn from the best then Dan is your man! Read more
Published 11 months ago by Michael D. Fuller
Multiple Gems Inside
For years I was hesitant about price points about different product and service offerings ... it sometimes took a good kick in pants to get me to ask for more money. Read more
Published 11 months ago by Tom Karadza
Essential reading for any business
In the age of Walmart and Groupon, it feels like there is no way for a business to have any kind of margin. Read more
Published 11 months ago by H. William Song
I highly recommended this book for new and established business owners
I recently read the No B.S. Price Strategy book. Being a practicing CPA and an avid marketer myself, I have read numerous books on the subject of pricing. Read more
Published 12 months ago by Salim Omar
A Must Read for Any Business
Here is the deal with the book:

Why read this? - If you are trying to figure out the best way to price your products and services this is a must read. Read more
Published 12 months ago by Robert Stanley
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