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No B.S. Trust Based Marketing: The Ultimate Guide to Creating Trust in an Understandibly Un-trusting World Paperback – August 7, 2012
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About the Author
More About the Author
As a speaker Dan has repeatedly appeared with four former U.S. Presidents; business celebrities like Donald Trump and Gene Simmons (KISS, Family Jewels on A&E); legendary entrepreneurs including Jim McCann (1-800-Flowers), Debbi Fields (Mrs. Fields Cookies), and Nido Qubein (Great Harvest Bread Co.); famous business speakers including Zig Ziglar, Brian Tracy, Jim Rohn, Tom Hopkins, and Tony Robbins and countless sports and Hollywood celebrities. Dan has addressed audiences as large as 35,000....for more than ten consecutive years, he averaged speaking to more than 250,000 people per year.
Dan lives in Ohio and in northern Virginia, with his wife, Carla, and their Million Dollar Dog. He owns, races and drives professionally in about 100 harness races a year at Northfield Park near Cleveland, Ohio, accessible at http://www.NorthfieldPark.com and frequently televised on the TVG cable network.
For more information check out my blog at www.dankennedy.com/blog/
Top Customer Reviews
I HIGHLY recommend this book to anyone where increased trust will help you grow your businesses successfully (that's EVERYONE).
What's interesting here are all the positive reviews on Amazon. Anyone with half a brain who read this book would have realised that most, if not all, of the glowing reviews here have been solicited or bought. And if you argue with me on this, you would actually be arguing with the principles of the book, because that is EXACTLY the kind of thing that Kennedy and Zagula tell us to do. Can't have it both ways, guys.
So. Trust for Dan Kennedy and Matt Zagula? Zero.
Anyone serious about this (and you should be serious because this kind of influence marketing is going the way of the dinosaurs) should be reading and listening to Glenn Urban, the Edelman report, Stephen Covey, and people of similar stature. If you're not serious, buy the book, follow the advice, make a little money, and enjoy it - while it lasts.
Even though there may be some "bells and whistles" missing from these pages, the marketing and selling principles in this book will open your eyes and fill your bank account. Those are evergreen. Yes, it's opinionated - yes, Dan is definitely up in your face with his point of view - but the bottom line is that the ideas in this book WILL make you money.
And this book is a much less expensive alternative to enrolling in any of Dan's live programs or mastermind groups - and you'll get the same valuable advice, insights and recommendations.
-- David Newman, author of Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
In the book, Dan points out how people trust for all the wrong reasons, but that's just the way things are done. And if you want people to trust you right away, he gives you some very specific action steps and ideas about how to do that.
I actually implemented a few of these strategies before ever reading the book, and in my public speaking engagements, started closing about 50% of the room (compared to a measly 10% before) on personal fitness training services.
So yes, I can definitely attest to the effectiveness of these strategies.
but he offers no substance. He then tells you how you can buy more of his self promotional material to possibly learn what you wanted to learn in the book that you learned nothing from.
Most Recent Customer Reviews
I'm into Dan Kennedy's work, I know it's one view on Marketing, but I do enjoy most of the materials and information that I read. Read morePublished 17 months ago by David Matthews
Dan Kennedy does it again. this was very well written and had very clear action steps to engendering greater trust in your market.
I own every DK book and they are all good. Read more
I have not yet finished this book, but I have already gleaned from it some essential concepts that I am glad I understand now. Read morePublished 18 months ago by K. M.
As with most Dan Kennedy materials, this is right on the title message. And, co-author Matt Sagula's examples are beneficial. Read morePublished 21 months ago by Will K
Very great concepts, litterally you can get all concepts for trust based marketing with few practical examples and tactics includedPublished 24 months ago by Steve Kam
Found it colorful and useful at the same time, helped me to understand why people trust some companies and not others. A very insightful read.Published on October 20, 2013 by Mia Gordon
Lost of interesting ideas you can implement in your business. Trust is key for customer purchase. Dan gives great strategies you can use in your business to build trusted... Read morePublished on September 19, 2013 by Ken Kondas