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No B.S. Trust Based Marketing: The Ultimate Guide to Creating Trust in an Understandibly Un-trusting World Paperback – August 7, 2012

4.4 out of 5 stars 33 customer reviews

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Editorial Reviews

About the Author

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Product Details

  • Series: No B.S.
  • Paperback: 240 pages
  • Publisher: Entrepreneur Press; 1 edition (August 7, 2012)
  • Language: English
  • ISBN-10: 1599184400
  • ISBN-13: 978-1599184401
  • Product Dimensions: 6.2 x 0.6 x 9 inches
  • Shipping Weight: 13.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (33 customer reviews)
  • Amazon Best Sellers Rank: #320,272 in Books (See Top 100 in Books)

More About the Author

Dan S. Kennedy is the provocative, truth-telling author of seven popular No B.S. books, thirteen business books total; a serial, successful, multi-millionaire entrepreneur; trusted marketing advisor, consultant and coach to hundreds of private entrepreneurial clients running businesses from $1-million to $1-billion in size; and he influences well over 1-million independent business owners annually through his newsletters, tele-coaching programs, local Chapters and Kennedy Study Groups meeting in over 100 cities, and a network of top niched consultants in nearly 150 different business and industry categories and professions.

As a speaker Dan has repeatedly appeared with four former U.S. Presidents; business celebrities like Donald Trump and Gene Simmons (KISS, Family Jewels on A&E); legendary entrepreneurs including Jim McCann (1-800-Flowers), Debbi Fields (Mrs. Fields Cookies), and Nido Qubein (Great Harvest Bread Co.); famous business speakers including Zig Ziglar, Brian Tracy, Jim Rohn, Tom Hopkins, and Tony Robbins and countless sports and Hollywood celebrities. Dan has addressed audiences as large as 35,000....for more than ten consecutive years, he averaged speaking to more than 250,000 people per year.

Dan lives in Ohio and in northern Virginia, with his wife, Carla, and their Million Dollar Dog. He owns, races and drives professionally in about 100 harness races a year at Northfield Park near Cleveland, Ohio, accessible at http://www.NorthfieldPark.com and frequently televised on the TVG cable network.

For more information check out my blog at www.dankennedy.com/blog/

Customer Reviews

Top Customer Reviews

Format: Paperback Verified Purchase
I receive this book on Thursday, started reading on Friday and finished it Sunday afternoon; I couldn't put it down. I've read most of Dan's books and think this is one of, if not THE best one he's done. Matt Zagula's real world examples and strategies help tremendously. I have six pages of Action Item notes. I got more out of this book than I did the $10,000 Trust Based Marketing Workshop of Dan & Matt's I attended, and that was very good. This book is GREAT!

I HIGHLY recommend this book to anyone where increased trust will help you grow your businesses successfully (that's EVERYONE).
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Great detail of stats for direct mail, but the book lacks elsewhere. Did not walk away feeling like I learned much about building trust relationships with customers.
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Format: Paperback
Let's be clear: this is not a book about trust-based marketing. It is influence marketing to create a semblance of trust via techniques anyone learns in Social Psychology 101. A temporary trance you snap out of; certainly not the kind of trust that means clients are with you for the long haul. And why would Kennedy and Zagula want them to be? They are totally contemptuous of them. Furthermore, this is a badly written book with no substance, just like the "sales letters put into book format" these guys tell us we should be writing.

What's interesting here are all the positive reviews on Amazon. Anyone with half a brain who read this book would have realised that most, if not all, of the glowing reviews here have been solicited or bought. And if you argue with me on this, you would actually be arguing with the principles of the book, because that is EXACTLY the kind of thing that Kennedy and Zagula tell us to do. Can't have it both ways, guys.

So. Trust for Dan Kennedy and Matt Zagula? Zero.

Anyone serious about this (and you should be serious because this kind of influence marketing is going the way of the dinosaurs) should be reading and listening to Glenn Urban, the Edelman report, Stephen Covey, and people of similar stature. If you're not serious, buy the book, follow the advice, make a little money, and enjoy it - while it lasts.
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Format: Paperback
If you're a marketer, entrepreneur, small or micro-business owner, you really can't go wrong following Dan Kennedy's advice. Everything is laid out in simple, powerful bite-size chunks.

Even though there may be some "bells and whistles" missing from these pages, the marketing and selling principles in this book will open your eyes and fill your bank account. Those are evergreen. Yes, it's opinionated - yes, Dan is definitely up in your face with his point of view - but the bottom line is that the ideas in this book WILL make you money.

And this book is a much less expensive alternative to enrolling in any of Dan's live programs or mastermind groups - and you'll get the same valuable advice, insights and recommendations.

-- David Newman, author of Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
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Format: Paperback
This was an excellent book on how to grow your business by developing trust.

In the book, Dan points out how people trust for all the wrong reasons, but that's just the way things are done. And if you want people to trust you right away, he gives you some very specific action steps and ideas about how to do that.

I actually implemented a few of these strategies before ever reading the book, and in my public speaking engagements, started closing about 50% of the room (compared to a measly 10% before) on personal fitness training services.

So yes, I can definitely attest to the effectiveness of these strategies.
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Dan did it again. This is his best work, yet. Matt Zagula, his co-author, is the real deal. If you don't buy this book, you'll be left behind as the thought-leaders in marketing have certainly revealed new, fresh ground to increase the effectiveness of your marketing and increase the profits in your business...putting you in a category of ONE!
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Business owners can no longer assume "If we buy a yellow pages ad, they will come". (Does anyone read the yellow pages anymore?) In this un-trusting world, consumers need to be approached differently than in the past. You need to be different than the competition and this book will help you stand out and succeed.
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By GAW on October 27, 2012
Format: Paperback Verified Purchase
It's a typical Dan Kennedy product. The book is a giant sales letter. He tells you that you can get rich, and he tells alot of stories about other people who got rich by hiring him,
but he offers no substance. He then tells you how you can buy more of his self promotional material to possibly learn what you wanted to learn in the book that you learned nothing from.
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