Brandon Mendelson, aka B.J. Mendelson, is the author of the book, SOCIAL MEDIA IS BULLSHIT, and a world-renowned viral marketer.
He has contributed to The Huffington Post, CNN, MTV's O Music Awards, Mashable, Forbes, the Eisner-nominated ComicsAlliance, NBC News, The Wall Street Journal, and many other national outlets. He previously was a blogger with the Albany Times Union and had a "college survival column" syndicated to college newspapers through CBS College Sports.
In the Fall of 2001, B.J. started a business at the age of eighteen, operating it out of his dorm room at Alfred State College. The business was called, "Earth's Temporary Solution" and was a live entertainment business that booked concerts across the East Coast.
In February of 2003, B.J.'s "Universal Break-up Card" was featured on BoingBoing, Fark, GorillaMask, College Humor, and many other websites. This would be the first of a long string of humor columns for him to "go viral". B.J. would later use those sites, and others to make other pieces of content spread including a video starring his cat, Molly, who appeared in news coverage of the CNN/YouTube 2007 Presidential debate, promotion of the popular college game Humans Vs. Zombies, and a site making fun of his classmates in high school known as "The Island".
In 2006, after a few years of getting emails asking Brandon how to make stuff "go viral", he started working for other people to help them do the same. One of whom included a show angling for syndication on the ABC television network. B.J. designed a contest and campaign called "Jake After Jimmy" that successfully got the show into 40 million homes. He also designed and operated a tour for a not-for-profit, Wounded Warriors Family Support, which continues to operate to this day, that has raised over a million dollars for the organization.
B.J. has been quoted and featured in Newsweek, The New York Times, The Los Angeles Times, Psychology Today, Smart Money Magazine, and he has appeared on CNN, CNBC, MSNBC, Yahoo! News, the CBC, and many other media outlets He has given talks about the myths of social media marketing and debated social media marketers at Social Media Explore, The DO Lectures in the UK, the Word of Mouth Marketing Summit, and South By Southwest Interactive. B.J. also debated the ambassador to Pakistan, Abdullah Hussain Haroon, at the United Nations concerning the affects of social media on society and in political revolutions.
His first book, SOCIAL MEDIA IS BULLSHIT was published by St. Martin's Press on September 4th, 2012. He's currently working on a graphic novel about a government employed superheroine named Liberty who loses her job and is forced to become a public school teacher in Chicago.