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B2B Digital Marketing: Using the Web to Market Directly to Businesses (Que Biz-Tech) Paperback – March 16, 2012


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B2B Digital Marketing: Using the Web to Market Directly to Businesses (Que Biz-Tech) + The Customer Experience Revolution: How Companies Like Apple, Amazon, and Starbucks Have Changed Business Forever
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Product Details

  • Series: Que Biz-Tech
  • Paperback: 368 pages
  • Publisher: Que Publishing; 1 edition (March 16, 2012)
  • Language: English
  • ISBN-10: 0789748878
  • ISBN-13: 978-0789748874
  • Product Dimensions: 8.4 x 5.9 x 0.8 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #912,988 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Michael Miller has written more than 100 nonfiction how-to books over the past 20 years, including The Ultimate Web Marketing Guide, YouTube for Business , Using Google AdWords and AdSense, and The Absolute Beginner’s Guide to Computer Basics , all for Que. His other best-selling online marketing books include The Complete Idiot’s Guide to Search Engine Optimization (Alpha Books), Sams Teach Yourself Google Analytics in 10 Minutes (Sams), and Online Marketing Heroes (Wiley). Mr. Miller has established a reputation for clearly explaining technical topics to nontechnical readers, and for offering useful real-world advice about complicated topics. More information can be found at the author’s website, located at www.molehillgroup.com.


More About the Author

Michael Miller is the best-selling writer of more than 100 non-fiction books. He writes about a variety of topics, including computers, online selling, business, consumer electronics, and music. From his first book (Ventura Publisher Techniques and Applications, published in 1988) to his latest title, he has established a reputation for practical advice, technical accuracy, and an unerring empathy for the needs of his readers.

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Most Helpful Customer Reviews

By Jennifer Bambara on July 30, 2013
Format: Kindle Edition Verified Purchase
not the best book i've ever read, but it delivers what is promised. cohesive, comprehensive, and complete view of digital marketing. I recommend this as a preliminary read to something more complex
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