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Some books contain value because they raise your awareness and for others the value is the hard content. In this case, both values are present. --Amazon Top 50 Reviewer, Charles Ashbacker
I highly recommend this book to anyone seeking a proactive and repeatable approach to successful business-to-business negotiation. This author uses a direct and straight to the point framework. --Blog Business World, Wayne Hurlbert
The discussion around the value proposition alone is worth 100 times the cost of the book. --SellingPower Magazine, Gerhard Gschwandtner --This text refers to the Kindle Edition edition.
SellingPower Magazine names B2B Street Fighting as one of the top ten must-reads of the year! Gerhard Gschwandtner, CEO states that "Ideas grow stale, just like bread. Yet many American Businesses run on processes that are based on stale ideas. That's why the most successful sales organizations are engaged in a relentless pursuit of fresh ideas. Brian Dietmeyer's new book, B2B Street Fighting, is just such a fresh idea. The discussion around the value proposition alone is worth 100 times the cost of the book." --This text refers to the Kindle Edition edition.See all Editorial Reviews
Very poor content - seems like a promo for authors professional services. There is no meaningful content in the book.Published on February 25, 2013 by S. Bahal
Brian Dietmeyer, author of Strategic Negotiation, routinely writes, lectures, consults and conducts workshops on negotiation. Read morePublished on January 12, 2012 by Rolf Dobelli
Brian is the quintessential salesperson...he is a master story-teller about how the real world works. Read morePublished on May 6, 2011 by Amazon Customer