The B2B E-commerce Handbook [Hardcover]

Matt Haig (Author)

Book Description

ISBN-10: 0749435771 | ISBN-13: 978-0749435776 | Publication Date: January 1, 2002

* Packed with practical advice, ideas, international cases, examples and screen shots

The rapid development of B2B e-marketing shows that the Internet is not just a new place to do business but constitutes a whole new method and model for commerce. Compared to the unpredictability of the B2C sector, B2B has emerged as the most solid and fertile area of e-marketing. This new book explains how almost any online company can successfully incorporate a business-to-business component.

The chapters includes information on topics like:

* B2B basics;

* B2B web design/Intranets and Extranets;

* B2B branding;

* Marketing via search engines;

* B2B advertising;

* B2B e-mail marketing;

* And a B2B marketing dictionary.

Editorial Reviews

From the Publisher

Matt Haig is a director of Peppermint PR, a successful communications company based in Leeds, UK. He advised organizations of all types and sizes on how to develop an online strategy. A much sought-after speaker and writer, Matt writes regularly for the national and business press on e-business. He is also the author of E-PR: The Essential Guide to Public Relations on the Internet, The Sunday Times Guide to E-Business Essentials, E-Mail Essentials and The E-Marketing Handbook.

About the Author

Matt Haig is an acclaimed author and journalist. His books include: E-PR: The Essential Guide to Public Relations on the Internet; Mobile Marketing: the Message Revolution; and The E-marketing Handbook (all Kogan Page).

Product Details

• Hardcover: 320 pages
• Publisher: Kogan Page Business Books (January 1, 2002)
• Language: English
• ISBN-10: 0749435771
• ISBN-13: 978-0749435776
• Product Dimensions: 9.4 x 6.3 x 1.1 inches
• Shipping Weight: 1.3 pounds
• Amazon Best Sellers Rank: #3,466,562 in Books (See Top 100 in Books)

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