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BIM and Integrated Design: Strategies for Architectural Practice [Hardcover]

by Randy Deutsch
5.0 out of 5 stars  See all reviews (13 customer reviews)

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Book Description

September 13, 2011 0470572515 978-0470572511 1
The first book devoted to the subject of how BIM affects individuals and organizations working within the ever-changing construction industry, BIM and Integrated Design discusses the implementation of building information modeling software as a cultural process with a focus on the technology’s impact and transformative effect—both potentially disruptive and liberating—on the social, psychological, and practical aspects of the workplace.

BIM and Integrated Design answers the questions that BIM poses to the firm that adopts it. Through thorough research and a series of case study interviews with industry leaders—and leaders in the making out from behind the monitor—BIM and Integrated Design helps you learn:

  • Effective learning strategies for fully understanding BIM software and its use
  • Key points about integrated design to help you promote the process to owners and your team
  • How BIM changes not only the technology, process, and delivery but also the leadership playing field
  • How to become a more effective leader no matter where you find yourself in the organization or on the project team
  • How the introduction of BIM into the workforce has significant education, recruitment, and training implications

Covering all of the human issues brought about or exacerbated by the advent of BIM into the architecture workplace, profession, and industry, BIM and Integrated Design shows how to overcome real and perceived barriers to its use.

Q&A with Author Randy Deutsch
Author Randy Deutsch

Q: How would you summarize your book in a single sentence?

A: The focus throughout this book is on people and the strategies they use to manage and cope with the transition to the new digital technology and the collaborative work process it enables as they initially adopt and then take the technology and process to a higher plane.

Q: Why do we need a book like this now?

A: There’s a crisis not only in the economy but in the profession. Buildings are becoming more and more complex and the way we communicate knowledge to one another is changing. At the same time the construction world is going through enormous changes, so is our environment.

We’ll only be able to tackle today’s complex problems through collaboration, and that takes work and a prepared mindset. You have to be disciplined, can’t just show up and wing it. Your teams’ efforts have to be coordinated and integrated. I noticed that there is a gap in learning along these lines in the profession and industry and this book seeks to fill it.

Q: There are a number of books that cover the subject of BIM. How is this one different?

A: Most books on BIM cover the technology or business case while this one focuses on the process that enables the highest and best use of the technology. BIM and Integrated Design focuses on the people side of the change equation, addressing BIM as a social and firm culture process and does so in four distinctive ways:

  1. it addresses people problems, human issues, issues of communication and collaboration, firm-culture issues, issues of motivation and workflow related to working in BIM;
  2. it explores the most commonly encountered obstacles to successful collaboration, as well as the challenges this technology and process create for individuals and organizations in their labor toward a comprehensive, successful BIM adoption and implementation;
  3. it describes the social impacts and implications of working in BIM on individuals and firms, and how to overcome real and perceived barriers to its use; and
  4. it discusses challenges to BIM collaboration including interoperability, workflow, firm culture, education, technological challenges, working in teams, communication, trust, BIM etiquette, one model versus multiple models, cost, and issues concerning responsibility, insurance, and liability.

Q: What else led you to write this book?

A: There were two lingering questions that I had not been able to answer for myself and that I noticed many architectural firms were also asking: How can BIM advance the profession of architecture? And, how can collaboration assure the survival of the architect? As a result of my research for the book, I was able to uncover some surprising takeaways.

Q: What are a couple of these takeaways that readers would be surprised to find in your book?

A: I think many will be surprised to discover how the introduction of BIM into the workforce has significant HR implications – including education, recruitment, and training – and will welcome the book’s comprehensive review of the most effective ways to learn BIM, no matter where they fall on the learning continuum.

Additionally, readers get to hear arguments in favor of and against the return of the architect in the master builder role, as well as arguments for the virtual master builder and composite master builder or master builder team. Most of those interviewed for the book had a strong opinion on this subject and the result makes for some good reading.


Frequently Bought Together

BIM and Integrated Design: Strategies for Architectural Practice + BIM and Construction Management: Proven Tools, Methods, and Workflows + Building Information Modeling: A Strategic Implementation Guide for Architects, Engineers, Constructors, and Real Estate Asset Managers
Price for all three: $146.36

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Editorial Reviews

From the Back Cover

Discover how the new BIM technologies and collaborative work processes are bringing about critical, necessary changes in the architecture profession

The first book devoted to the subject of how BIM affects individuals and organizations working within the ever-changing construction industry, BIM and Integrated Design discusses the implementation of building information modeling software as a cultural process with a focus on the technology's impact and transformative effect—both potentially disruptive and liberating—on the social, psychological, and practical aspects of the workplace.

BIM and Integrated Design answers the questions that BIM poses to the firm that adopts it. Through thorough research and a series of case study interviews with industry leaders—and leaders in the making out from behind the monitor—BIM and Integrated Design helps you learn:

  • Effective learning strategies for fully understanding BIM software and its use

  • Key points about integrated design to help you promote the process to owners and your team

  • How BIM changes not only the technology, process, and delivery, but also the leadership playing field

  • How to become a more effective leader no matter where you find yourself in the organization or on the project team

  • How the introduction of BIM into the workforce has significant education, recruitment, and training implications

Covering all of the human issues brought about or exacerbated by the advent of BIM into the architecture workplace, profession, and industry, BIM and Integrated Design shows how to overcome real and perceived barriers to its use.

About the Author

Randy Deutsch AIA, LEED-AP, is an architect, design strategist, and speaker responsible for the design of more than a hundred large, complex building projects. Recognized as a BIM strategist and IPD advocate, his writing and design work have appeared in DesignIntelligence and Architectural Record among other industry periodicals. Recipient of the AIA Young Architect Award–Chicago, Randy has been an educator at one of the nation's top graduate architecture programs, leading an integrated building science/design studio and professional practice course. He is recognized as a professional thought and practice leader, contributor to the industry's leading social networks, and keynote speaker on the subjects of technology, innovation, lean construction, knowledge management, employee engagement, and collaboration. Randy blogs at bimandintegrateddesign.com and architects2zebras.com, both featured in Architect magazine.

Product Details

  • Hardcover: 272 pages
  • Publisher: Wiley; 1 edition (September 13, 2011)
  • Language: English
  • ISBN-10: 0470572515
  • ISBN-13: 978-0470572511
  • Product Dimensions: 3.2 x 3.7 x 0.3 inches
  • Shipping Weight: 1.5 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Best Sellers Rank: #906,051 in Books (See Top 100 in Books)

More About the Author

Randy Deutsch AIA, LEED AP is an Associate Professor in the School of Architecture at the University of Illinois at Urbana-Champaign. He is a leading design architect, BIM strategist and IPD advocate, responsible for the design of over 100 large, complex sustainable projects. His designs have appeared in ARCHITECTURAL RECORD and other periodicals. Randy served on Chicago Architectural Club's Board of Directors and AIA Chicago Board as Director and Vice President. He blogs at bimandintegrateddesign.com and architects2zebras.com, both featured in ARCHITECT magazine and AIA National website. Randy is the author of BIM and Integrated Design: Strategies for Architectural Practice (Wiley, 2011,) tracking the social and organizational impacts and collaborative work process of the new technologies on individuals, organizations, the profession and industry. Randy is recognized as a professional thought and practice leader, keynote speaker and recipient of the AIA Young Architect Award - Chicago. His writing has appeared in DesignIntelligence and other periodicals, and he has recently spoken on the subject of BIM, IPD, technology, innovation, lean construction, knowledge management, engaging employees and collaboration in Berkeley, Chicago, SF, LA, Las Vegas, AIA OH, AIA MN and the New Technologies in Architectural Practice conference in Washington DC.

Customer Reviews

Most Helpful Customer Reviews
4 of 4 people found the following review helpful
5.0 out of 5 stars A Great Book for the Uninitiated November 13, 2011
By Collier
Format:Hardcover
Even if you are only on the sidelines of the Building Information Modeling movement, Randy Deutsch's new book, BIM and Integrated Design is well worth your time. Many building industry professionals, whether due to personal preference or to economic hindrance, have yet to commit to BIM. We aren't all early adopters - the technological hope and hype that accompanies this revolution can be intimidating. Fortunately, the first portion of this book addresses a concept so compelling, I had to dig in; "Part 1 - BIM As Though People Mattered".

Throughout the book Deutsch explores the social aspects of adopting and implementing BIM design strategies. More than merely buying software licenses, adaptation of BIM necessitates a clear understanding of your firm's culture, what new rolls will be required and how the team will collaborate around the building model. While there are challenges inherent in the BIM transformation, Deutsch has addressed them in a complete manner using diagrams, anecdotes and a full range of practitioner interviews. BIM and Integrated Design provides a great education and actionable strategies for your firm.

Even though I'm a man at a distance, I now see that the heightened collaboration and shifting of rolls that BIM adoption requires are positives to be embraced rather than obstacles to be avoided. BIM and Integrated Design shows how architecture can be practiced now and in the future. For that purpose, I highly recommend this book.
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3 of 3 people found the following review helpful
5.0 out of 5 stars BIM - a guidebook for architecture firms October 10, 2011
Format:Hardcover
While Deutsch's book title sounds intimidating, it really should be viewed as a guidebook for architecture firms that are considering - or that have already implemented and started using - the software. In fact, Building Information Modeling could be more aptly named Bringing It Meaning, because that's exactly what Deutsch does with this technology tool for his architect colleagues. Read this book before you create your next diagram or floor plan!
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3 of 3 people found the following review helpful
Format:Hardcover|Verified Purchase
This book does an excellent job of covering the `soft', people and process side of how to bring about BIM change in an organization. If you haven't had the time to roam the planet collecting the best advice and case studies from the industry experts as Randy Deutsch has, then this book is for you. With lots of great case studies, quotes and lessons learned, it's easy to digest, and quite helpful. It has a friendly, personal and approachable style (like its author) -- almost like having your own BIM counselor.

Many of the diagrams and thoughts represent current industry best thinking. And they have been made very clearly - potentially quite helpful for re-use in making presentations, in training or in communicating with your company management. Whether you are a beginner or expert, an owner, architect, contractor, or anyone contemplating how to advance Building Information Modeling in your organization - I think you'll benefit from reading BIM and Integrated Design - a wonderful text book `how to' manual for the `soft' side of BIM. Which might just be the `hard' part.
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3 of 3 people found the following review helpful
5.0 out of 5 stars The Future of Architectural Practice September 22, 2011
Format:Hardcover|Verified Purchase
This book builds on the BIM and IPD literature and provides a useful framework for advancing the discussion on the big --and constantly evolving-- practice issues in architecture and construction. The book is thought-provoking and filled with critical insight. Case studies and interviews from industry luminaries greatly enrich the text. Highly recommended.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Back From the Future October 14, 2011
Format:Hardcover
Having read BIM and Integrated Design: Strategies for Architectural Practice I do indeed feel as if I visited the future. Change is a part of all of our lives, and in this industry it is coming at an ever increasing pace. It was not what I expected, in a good way: exceeded my expectations by offering a thoughtful and thorough analysis of BIM technology AND very comprehensive insight on the human aspects of BIM implementation and self-assessment. The case studies were extremely helpful, particularly the experience of CIO of Perkins + Will. For such a complex subject it was very readable. I highly recommend Randy Deutsch's book.
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5.0 out of 5 stars Very simple and helpful December 14, 2013
By xxx
Format:Kindle Edition|Verified Purchase
Interesting approach of BIM process and its impacts on architecture team. It should be translated to other languages because is very simple and helpful.
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5.0 out of 5 stars A must read for those thinking about BIM August 22, 2012
Format:Hardcover
Are you thinking about implementing BIM, but don't know where to begin? Buy this book.

Has your firm implemented BIM, but you feel like you've hit a wall, or maybe BIM isn't all it's cracked up to be? Buy this book.

Are you struggling with the fact that you have invested time, money and effort in BIM software, but have failed to see a return on investment? Buy this book.

In BIM and Integrated Design, the author talks about the one thing that is consistently missing from most conversation about BIM... people. The social impact of adopting BIM, VDC, IPD, etc far outweighs the cost of software, hardware and training. Arguments about what a software can and can't do leave out the one thing we can actually do something about. How people handle change. Prepping your team to handle this change is what makes the difference between "wanna do" BIM and leaders in our industry.

Read a more in-depth review at my blog [...]
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Most Recent Customer Reviews
5.0 out of 5 stars BIM and Integrated Design: Strategies for Architectural Practice
BIM and Integrated Design does an excellent job of exploiting one of the most important and often overlooked aspects of any BIM Implementation: the people who will lead the... Read more
Published on April 18, 2012 by Brian Skripac
5.0 out of 5 stars Must read for any firm considering the inevitable, the conversion to...
The case studies and the lessons learned in this book provide a very clear picture of what it will take to bring your firm closer to the realities of integrated design, which is... Read more
Published on February 27, 2012 by Bradley Beck
5.0 out of 5 stars A Must-Have For All A/E Firms
I dove right into this book after receiving it as a reward for being the 1000th member to join the Entrepreneur Architect group on LinkedIn and was not disappointed. Read more
Published on February 27, 2012 by Zachary Evans
5.0 out of 5 stars A Must Read for All Considering the CAD to BIM Transition
"For a long time in my office, BIM was something out there that wasn't acted upon. We sat on nineteen seats of Revit for nearly two years, stored away in a closet unused -... Read more
Published on February 3, 2012 by Mark R. LePage
5.0 out of 5 stars Reinventing Architecture, Engineering and Construction
Written by one of the most inspirational and talented Architects around [...], this book is a must-read not only for Architects but also Engineers, Real Estate Developers, Facility... Read more
Published on January 25, 2012 by Emmanuel Garcia
5.0 out of 5 stars BIM and Integrated Design: Strategies for Architectural Practice
This is a book intended for architectural firms that are considering adoption of BIM-based practice or have recently made this transition and would like to benefit from the... Read more
Published on December 2, 2011 by Paul M. Teicholz
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