This is the fascinating story of one of the world's most admired and enduring motorcycle companies. Early in the last century, driven by an obsession for quality and reliability, BMW applied the knowledge gained from its manufacture of airplane engines to build a breed of motorcycles that aimed a notch above the crowd. From its early racing victories, the company learned how to make tough, reliable machines that would win races -- and allow enthusiasts to ride anywhere in the world with confidence. In spite of the competitive marketplace in which it operates, the company has survived and flourished, owing in no small part to the deeply ingrained principles that have guided it from the beginning: a passion for quality and reliability, and a willingness to apply new motorcycle technologies to achieve those objectives. It is a company whose pace of innovation and new product introductions is stunning.
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Book Description
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Editorial Reviews
About the Author
A well-known motorcycle journalist worldwide, Ash is the motorcycle correspondent for The Daily Telegraph newspaper and a weekly columnist for Motor Cycle News.
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Most Helpful Customer Reviews
3 of 3 people found the following review helpful:
3.0 out of 5 stars
The Pictures are Great!,
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This review is from: BMW Motorcycles: The Evolution of Excellence (Hardcover)
Other than that, it reads like a BMW brochure; the pictures are really cool, however. The text gushes enthusiastic about how great BMW is. It's a good read about a historical overview of the company. A good coffee table book for motorcycle lovers.
3 of 3 people found the following review helpful:
4.0 out of 5 stars
Treaty of Versailles?,
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This review is from: BMW Motorcycles: The Evolution of Excellence (Hardcover)
That and many other historical events mentioned by the author make this book interesting. I like the format, the pictures and the style.Unfortunately the book is not up to speed when it comes to the latest ( not even 06 models ) products of the BMW motorcycle line.
However, it makes a beautiful gift.
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Inside This Book
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Front Cover | Front Flap | Table of Contents | First Pages | Back Flap | Back Cover | Surprise Me!
Front Cover | Front Flap | Table of Contents | First Pages | Back Flap | Back Cover | Surprise Me!
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