# BOOK TITLE tweet Book01: 140 Bite-Sized Ideas for Compelling Article, Book, and Event Titles [Paperback]

Roger C. Parker (Author), Rajesh Setty (Editor)

Book Description

Publication Date: June 2, 2010

Never underestimate the power of a book title! Titles spell the difference between messages that are read and absorbed, and those that go unnoticed.

'#BOOK TITLE tweet Book01' stimulates a new way of thinking about titles and outlines a process for choosing perfect titles and subject lines.

Concise and to the point, this book helps business professionals reap maximum value for the time and money they invest in creating and distributing their message. Its tested process for effective title selection is invaluable for business professionals who know that writing can build their brand and position them as thought leaders. If you are an author, an entrepreneur, or an information marketer, you will find that this gem of a book sparks your creativity and provides new directions for effective writing.

'#BOOK TITLE tweet Book01' gets you to rethink the importance of titles and see the central value of the title in all your written projects. It demonstrates the importance of market research and early feedback in title selection. By focusing on the power of a title, it gives you a head start on a broad range of writing projects and helps you to examine them in the context of the needs and interests of your readers.

Roger C. Parker is a "32 Million Dollar Author," book coach, and online writing resource. His 38 books have sold 1.6 million copies in 35 languages around the world. In this book he shows you how to take a fresh look at titles and re-examine their effectiveness. The hundreds of examples he provides will inspire you to recognize good titles when you see them, and apply their lessons to your own projects. '#BOOK TITLE tweet Book01' coaches you to welcome writing projects, and optimize your written communication to maximize the value of your time, your money, and your brand.

'#BOOK TITLE tweet Book01' is part of the THINKaha series whose 100-page books contain 140 well-thought-out quotes (tweets/ahas).

Editorial Reviews

Review

"It all starts with a title, and Roger Parker will get you started on that." --Jack Hart, author, `A Writer's Coach'

"Successful titles attract attention, then tell prospects why to buy. After seeing how others have done it, you'll be able to do it yourself." --William Reed, author, speaker and creativity consultant; http://www.williamreed.jp

"Save yourself a lot of time and heartache; the right title is absolutely crucial for any book. Roger crams lots of info into a small canvas." --Shel Horowitz, award-winning author of `Grassroots Marketing for Authors and Publishers' and co-author of `Guerrilla Marketing Goes Green' and six other books; http://www.frugalmarketing.com

"Creating titles is an art, and well-crafted ones will `nuggetize' and convey a lot of information in few words. Just like this book." --Peter Bowerman, author of `The Well-Fed Writer'; http://www.wellfedwriter.com

"Crisp, hard hitting titles are crucial; they can make or break whatever you write. Get Roger's book to come up with the perfect title." --Mark Steisel, ghostwriter; http://www.marksteisel.com

From the Back Cover

"Roger Parker has written the definitive book on how to title your book. And he has done it in a clever, easy to read and use "tweet" format. Roger was a great help to me when I was working on a title for Straight Talk for Success. Roger's advice helped make it a bestseller. Buy this book, read it and use the wisdom inside.

"I definitely recommend this fresh look at book titles to all my Guerrillas; filled with concise, relevant ideas & examples.

"By reading Roger's million dollar advice, you'll learn how to develop the perfect book title, so you, too, can publish a #Bestseller."
Dan Schawbel, author Me 2.

"If you can't title it in 140 characters or less, go back and start from scratch. Roger is onto something here! Usually titles are an afterthought. But in reality a great title is critical. Roger should know because he's written dozens of successful books. And don't forget that you need to own the title in Google too!"
David Meerman Scott, bestselling Author of The New Rules of Marketing & PR now published in 24 languages

Product Details

• Paperback: 134 pages
• Publisher: THINKaha (June 2, 2010)
• Language: English
• ISBN-10: 1616990260
• ISBN-13: 978-1616990268
• Product Dimensions: 5.5 x 0.3 x 8.5 inches
• Shipping Weight: 6.4 ounces (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (6 customer reviews)
• Amazon Best Sellers Rank: #2,522,911 in Books (See Top 100 in Books)

Most Helpful Customer Reviews

1 of 1 people found the following review helpful

5.0 out of 5 stars Bite-Size Tome Goes Far Beyond Help in Writing Only Titles June 9, 2012

By Aggie Villanueva

Format:Kindle Edition

I don't know how Mr. Parker hit on his visually and creatively stimulating "bite-sized" nuggets idea, a presentation form that practices what it preaches. But it's an idea I'm all for, and beyond just titles and twitter.

We all have information overload in these times and I would rather an author chop his 400-pg how-to book into 4 - 5 inexpensive books that don't try to run the gamut of EVERYTHING known about its subject. I want to see ONLY the things pertinent to my exact topic of interest, stripped of chaff and not wasting my time. I want short books that give me pure, tightly targeted information quickly.

I'm not yet thinking of a new title, so I put Mr. Parker's advice to use creating pithy blurbs about my new book. Since its release people are trying to label me an "expert" on things author-Amazon related, so I'm making an effort to explain that is NOT the case; that my conclusions are drawn all through the eyes of a fellow author who has no legal authority and no technical expertise.

So Mr. Parker's lessons are exactly what I needed to accomplish what is actually a partial re-branding for clarification, and to point out that my lack of expertise is actually a plus. I came up with useful rebrands with the help of some of my favorites from Parker's book, such as tip #65, #36, #42, #56, #73 and #83. All these helped, together with his advice to switch things up by doing the exact opposite of the tip, which is what I did with #65.

I'm no spoiler -- you'll have to read the book to see the tips. Mr. Parker sparked my creativity to write pithy, brand-molding sentences. And these are favorite tips applied only to my non-fiction, there's a world of creation this book ignites to go beyond into branding your fiction too.

A few short examples I created directly from following Mr. Parker's advice: "A fellow author's probe into the machinations of Amazon's mega-publicity engine." And also this one, "Attempts to understand Amazon Book Store's promotional core on many levels, no legal lingo, no geek speak."

This visual, bite-size book is a creative volume I'll be re-using every time I need rid my sentences of pulp and present only the passion. And his advice never goes out of date!

1 of 1 people found the following review helpful

5.0 out of 5 stars Use This As A Powerful Idea Generator January 9, 2011

By Bryan OShannassy

Format:Paperback

Every entrepreneur and writer will benefit by having this book as a much used resource. It is full of valuable ideas that can be used to approach a subject as well as condense it into a powerful title. It matters not whether the subject relates to an article, blog post, email or book. Read through #Book Title Tweet to understand its value and then use it on a regular basis to generate ideas.

1 of 1 people found the following review helpful

5.0 out of 5 stars Not limited to book titles...think email subject lines, articles, etc. December 24, 2010

By John M. Fox

Format:Kindle Edition

I tried putting the book down three or four times, but found myself reading the entire thing. Why? Because it's chocked full of really useful examples for writing subject lines and titles -- the kind that get people to read more. Buyer beware: This book is NOT LIMITED TO BOOK TITLES! Think e-mail subject lines, articles, white papers, blog posts and, yes, even tweets!

- John M. Fox
Author, Marketing-Playbook: The Definitive Guide to B2B Marketing for Small Business