Customer Reviews

BOOM: Marketing to the Ultimate Power Consumer -- The Baby-Boomer Woman

5 star:		(3)
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I would highly recommend this book to anyone looking for information on marketing to baby-boomer women. I hired a market research firm to provide me with information on marketing to female baby boomers, and that report wasn't as detailed as this book. And the book is A LOT less expensive!

The book explains why female baby boomers are a largely underserved demographic, and then goes on to explain how to market successfully to this economically, socially and politically powerful group of women.

The authors provide great information on what appeals to baby boomer women, discussing such diverse areas as personal and spiritual growth, technology, finances, health care, branding, clothing preferences, travel and more. It's definitely worth reading!

I recently purchased "Boom" and really enjoy reading it. I am a Baby Boomer myself and have been trying to get my hands on as much info on the subject as possible. This book is especially good because it is for we boomer women. I tend to skip around when reading and no matter what page I open to, I find useful information. I have sticky notes stuck all over it! This book is one I will keep and go back to again and again for reference.

S. Maleta

http://www.sheboomers.com/

BOOM: MARKETING TO THE ULTIMATE POWER CONSUMER - THE BABY-BOOMER WOMAN is for any business selling products to women, who make most of the purchasing decisions. The authors have used results from proprietary research to help their firm's clients outsell the competition - and here they share some of their insights on what works and why. Dozens of market leaders in many industries contribute case histories and experiences from real life to a survey that offers dynamic testimony from leading edge successful marketers.

Diane C. Donovan

California Bookwatch