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F. Joseph LePla has 26 years' experience in integrated branding, marketing and business consulting. He works with executive teams to help them tie their brands to customers' experiences that generate higher ROIs. He co-founded Parker LePla, an integrated branding business consultancy, with Lynn Parker in 1994, and has since grown it into a multi-million dollar agency serving national and international clients in a variety of industries including business-to-business, high technology, healthcare, real estate/resort, government, retail/food and not for profit. Clients have included Group Health, IDX, Blue Cross and Blue Shield, Microsoft, Imation, Weyerhauser, Apple Computer, Attachmate, Hewlett Packard, Tektronix, Avanade, Bastyr University and Newhall Land and Farming. In the early 1990s, he created the concept and coined the term "integrated branding" in conjunction with Lynn Parker. He co-authored the best selling Integrated Branding: Becoming Brand Driven Through Companywide Action. He is also a contributing author to Cracking the New E-conomy, a compendium of practical advice for high-tech start-ups. Susan Voeller Davis is a leadership and organizational development consultant, trainer, coach and public speaker. She is founder and principal consultant at Leadership Designs (www.leadershipdesigns.com) a consultancy based in Seattle Washington. For nearly 15 years, she has developed executives and leaders at all levels, and helped organizations re-align around strategic shifts, mergers and acquisitions. She also helps companies new and old create or change corporate cultures to adapt to fast moving markets. She has extensive experience with Microsoft and other companies such as Corbis, Avanade, QPass, and Getty Images. Susan holds a Bachelor of Science degree in management and marketing from University of Oregon. Her masters degree is in Applied Behavioral Science from the Leadership Institute of Seattle, Bastyr University. Previous to co-authoring this book, Susa
I have always been a skeptic on spending a lot of money on branding in my industry (wholesale distribution). Read morePublished on June 4, 2004
Leadership and branding are both extremely important to our fast growing organization. Brand Driven has helped provide me with a framework for focusing our efforts around our... Read morePublished on June 3, 2004
The title is promising, for people who realize the value of branding at the organizational level. Unfortunately, the authors borrow some exceptional ideas from other thought... Read morePublished on April 9, 2004 by Stephanie Silbert, MBA