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BRAND LOYALTY Paperback – September 15, 2010


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Paperback, September 15, 2010

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"The Longest Ride" by Nicolas Sparks
In the tradition of his beloved first novel, "The Notebook", Nicholas Sparks returns with the remarkable story of two couples whose lives intersect in profound and surprising ways. See more

Product Details

  • Paperback: 336 pages
  • Publisher: YouWriteOn (September 15, 2010)
  • Language: English
  • ISBN-10: 1907986952
  • ISBN-13: 978-1907986956
  • Product Dimensions: 5 x 0.8 x 8 inches
  • Shipping Weight: 13.4 ounces
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #7,762,462 in Books (See Top 100 in Books)

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1 of 1 people found the following review helpful By Mari Biella on January 10, 2013
Format: Kindle Edition Verified Purchase
Brand Loyalty, Cally Phillips's brave and all-too-relevant novel, is disturbing not least because of its plausibility. The novel is set in the not-too-distant future, with the world dominated by ULTIMATE®: a fictional (but frighteningly believable) sort of super-corporation, a merger of the most successful businesses and brands. ULTIMATE® operates as an extension of today's internet, whereby almost every aspect of human life, including such highly individual and personal matters and sex and even memory, takes place online. Individuality is discouraged, and the line between the real and virtual worlds not so much blurred as nonexistent.

The ULTIMATE® world is an extension, or logical offshoot, of our own, with its emphasis on consumerism, online interaction and data-sharing. Feel comfortable disclosing your personal details online? Brand Loyalty might make you think twice: `The promise was of everything tailored to the individual. Meanwhile the individual was tailored to the ULTIMATE® template of citizenship. Result? Perfect. All-embracing. Terrifying. And unnoticed.' Sound familiar?

At the forefront of this new world are the Project Kids: a privileged group of youngsters who live an insulated existence in special accommodation, and who spend most of their time sitting in front of US screens, playing games and contributing to chat forums - all judged as `productive work', in the ULTIMATE® world. Nike, Omo and Flora (yes, those are their names) have little experience or concept of reality, no appreciation of history, and no grasp of human emotion.

At the other end of the social spectrum is Helen, Nike's grandmother, who lives in an ULTIMATE® home.
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Format: Kindle Edition
This chilling look at our very near future put me in mind of the works of Kurt Vonnegut Jnr. The author here does a remarkable job of highlighting our stupidity and easy acceptance of a corporate future, and provides a stark view of how easily our lives can change in a very changing world. After reading this, few would want to share their personal information on-line knowing how it can all be captured, repackaged and sold back to us. In Phillip's vision of Britain in 2030, we see how Big Business has long since destroyed our capacity to think and reason for ourselves and how, in a world post-economic collapse, life might seem preferable lived out in a virtual world, a corporate-imposed cocoon where we are all good consumers. The author has created a horrifying future that is just simply all too real. I may have finished reading this book but I don't think I will ever stop thinking about it. Once you start seeing things in the author's ULTIMATE ® world, the parallels with our own are rather too close for comfort.
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0 of 1 people found the following review helpful By Ms. J. Jones on May 17, 2013
Format: Kindle Edition
Brand Loyalty is a 1984-inspired vision for the consumer society. The problem is that it is set less than twenty years away,in 2030, and most of the events that lead onwards to its virtual dystopia have happened or are happening now. I want to say 'Be afraid, be very afraid' but Cally Phillips writes with humour as well as insight and the joy of her work is the conviction that there will always be an Awkward Squad, always someone who wants to eat the real cake, made with real eggs, laid by actual chickens. If you want to think and be stimulated, but also to trust and be encouraged in the power of curiosity, you should read this novel.
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