I really enjoyed this book and found it very informative.
It is bound to challenge every marketeer to reasses, reconfigure and reframe their brand in a way that will connect more deeply and more emotionally with the consumer.
Really got my mind going on what is actually possible when we allow ourselves to open up and really be creative.
Information provided doesn't seem to be backed up by other than experience and cannot be applied to various forms of products/services - which is normal, but perhaps the nature of... Read morePublished 4 months ago by Dana
It looks almost brand new. There is no scratch and other things of use.
I think it is good choice to me.
Great! Exactly what I expected. Shipping was swift and arrived as advertised. Bought it as a gift and was pleasantly surprised.Published 9 months ago by Adriana Mejia
Well, if you like to feel free and independent you better read about manipulating of human brain-judgement by marketing and politicians. Read morePublished 12 months ago by Mati Rani
I bought the 1st edition of Brand Sense written by Martin Lindstrom (Free Press, Feb 2010), and I really liked it:
[... Read more
The author portrays cases studies of big companies, keeping it far from the reality of many professionals who wotk with much smaller clients. Read morePublished 15 months ago by Marcelo Hamdan Alvim
The author provides many good examples of leading companies which utilize sensory branding to their advantage, including Microsoft, Apple, Disney Mercedes Benz, and Singapore... Read morePublished 16 months ago by Michael Ruckman
This book is more about a multicultural approach in the branding aspect of the senses trough researched done by Lindstrom himself. It is great!Published 17 months ago by Gustavo Gutierrez Gomez
I read about marketing frequently to get different ideas for my business. And I believe this book provides good insight on how to create and maintain a strong brand by indicating... Read morePublished 18 months ago by what