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2 Reviews
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0 of 1 people found the following review helpful:
5.0 out of 5 stars
Brandmaps helps managers develop critical skills
Through Brandmaps, Randy Chapman has bolstered his reputation as the preeminnent authority on DOS-Based Marketing Simulations. Only the most skilled marketing manager can negotiate the complexities of Brandmaps without Chapman's expert advice.
Published on July 25, 2000 by Bruce P. Brockenborough
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1.0 out of 5 stars
Little support for an intricate simulation game.
The Brandmaps simulation is an outstanding learning tool. The complex nature of this game requires a tremendous amount of time and effort to be an effective competitor. This book provides only a base of general information for the game user. It is sometimes difficult to follow and does not adequately cover advanced senarios. Knowledge of strategic planning,...
Published on February 10, 2000 by Jim McDonnell
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1.0 out of 5 stars
Little support for an intricate simulation game.,
By Jim McDonnell (Gainesville, Florida) - See all my reviews
This review is from: BRANDMAPS: The Competitive Marketing Strategy Game (4th Edition) (Paperback)
The Brandmaps simulation is an outstanding learning tool. The complex nature of this game requires a tremendous amount of time and effort to be an effective competitor. This book provides only a base of general information for the game user. It is sometimes difficult to follow and does not adequately cover advanced senarios. Knowledge of strategic planning, corporate strategy, and brand management are definitely a plus before entering into a game.A moderately good textbook at best.
0 of 1 people found the following review helpful:
5.0 out of 5 stars
Brandmaps helps managers develop critical skills,
By Bruce P. Brockenborough (Paducah, KY USA) - See all my reviews
This review is from: BRANDMAPS: The Competitive Marketing Strategy Game (4th Edition) (Paperback)
Through Brandmaps, Randy Chapman has bolstered his reputation as the preeminnent authority on DOS-Based Marketing Simulations. Only the most skilled marketing manager can negotiate the complexities of Brandmaps without Chapman's expert advice.
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BRANDMAPS: The Competitive Marketing Strategy Game (4th Edition) by Randall G. Chapman (Paperback - August 20, 1996)
$84.00
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