Braun is not merely a trademark; it stands for an allencompassing concept. For the last five decades, this concept has spawned innovative products with an unprecedented regularity that begs to be explained - especially as the era spanned by the history of Braun design is not exactly one characterized by continuity. Instead, the second half of the 20th century witnessed a dramatic change in living conditions.
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7 of 7 people found the following review helpful
By Robin Benson
I recently reviewed the excellent 808 page Less and More: The Design Ethos of Dieter Rams book about Braun. It will probably be considered the definitive title about the company with a thorough analysis of the products and in particular the role of designer Rams. It had one annoying fault though: the photo pages used profile product shots that were really too small and made worse because they had a page to themselves facing a left-hand page with a head-on photo of the product.
Bernd Polster's book is essentially a visual catalogue of Braun products with a photo of each (and it would really have looked stunning if it had used, at a proper size, the profile shots from the 'Less and more' book). The product lines are divided into eight chapters: Entertainment electronics; Photography and film; Clocks and pocket calculators; Lighters and flashlights; Electric shavers; Body care; Oral care; Household appliances. Each of these starts with an introduction and picks out milestone products for a detailed overview followed by photos and brief captions which visually trace the history of the line. The photos are straightforward shots, beautifully taken and used as cutouts on the page with a hint of a shadow to give them all a dimensional look. The Braun approach to design shines out from every page.
The first seventy pages cover the history of the company using text and photos and the back of the book has a comprehensive listing of every product with page numbers where an item has a photo. This is a beautifully designed book (with the photos printed in a 250 screen on a matt art paper) which celebrates the Braun product design philosophy.
***LOOK AT SOME INSIDE PAGES by clicking 'customer images' under the cover.
Bernd Polster's book is essentially a visual catalogue of Braun products with a photo of each (and it would really have looked stunning if it had used, at a proper size, the profile shots from the 'Less and more' book). The product lines are divided into eight chapters: Entertainment electronics; Photography and film; Clocks and pocket calculators; Lighters and flashlights; Electric shavers; Body care; Oral care; Household appliances. Each of these starts with an introduction and picks out milestone products for a detailed overview followed by photos and brief captions which visually trace the history of the line. The photos are straightforward shots, beautifully taken and used as cutouts on the page with a hint of a shadow to give them all a dimensional look. The Braun approach to design shines out from every page.
The first seventy pages cover the history of the company using text and photos and the back of the book has a comprehensive listing of every product with page numbers where an item has a photo. This is a beautifully designed book (with the photos printed in a 250 screen on a matt art paper) which celebrates the Braun product design philosophy.
***LOOK AT SOME INSIDE PAGES by clicking 'customer images' under the cover.
1 of 1 people found the following review helpful
By Don S.
Amazon Verified Purchase
I have an earlier edition of this wonderful book with German text, so I was thrilled when this English-language edition appeared on Amazon. It is a small square book, but very thick. Visual presentation is stunning with many, many Braun objects shown in clear color photographs. Interesting sections at the beginning of each chapter (shavers, clocks, Oral-B toothbrushes, etc.) give some background and historical reference. Collectors will also enjoy the product indexes. This book isn't inexpensive, but if you enjoy Braun design, it is money very well spent.
1 of 1 people found the following review helpful
By Morgan Kane
Amazon Verified Purchase
Authoritative pictorial analysis of Braun design. Beautifully designed. Superb organization. Extensive, definitive photos.
Incomparable resource for Braun collectors.
Incomparable resource for Braun collectors.
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