BUSN [Paperback]

Marcella Kelly (Author), Jim McGowen (Author)

Book Description

ISBN-10: 0324569904 | ISBN-13: 978-0324569902 | Publication Date: January 9, 2008 | Edition: 1

Student tested and faculty approved, BUSN breaks new ground in the Introduction to Business market, delivering a riveting design that captivates students and powerful resources that save instructors valuable time. Written by longtime Intro to Business instructors who know firsthand the needs of today's instructors and students, this unique first edition provides a more student-focused--less linear--learning model that truly engages students. Its traditional material is presented in a vibrant, very nontraditional format. More "casual magazine" than "formal textbook," this lively design will intrigue and inspire students by incorporating less dense textual material and a more visual presentation of key concepts. The graphics, page layout, and design speak specifically to today's students, enticing them to keep turning the pages. Streamlined and well balanced, the text covers all core Introduction to Business topics in a succinct 18 chapters--including a unique chapter on Business Communications. In addition, the text is unrivaled in its cohesive integration of text and supplements. Robust resources--including an extremely interactive website--help students learn to study, communicate verbally and in writing, and master chapter concepts. Helping you keep students motivated in the classroom--even if they're not business majors--BUSN provides the most efficient instructor tools available, including a syllabus builder and database of instructional material. With BUSN, your students will be prepared and engaged.

Editorial Reviews

Review

"I am amazed at the pricing of this textbook...Adequate coverage of the material at about half the price of a traditional textbook!" - J.D. Penley, Instructor with Catawba Valley CC

"I slowly took the book and opened it to skim through it. Well, I ended up reading most of every chapter! I can't believe that a textbook held my interest and curiosity like this one did! The material is so pertinent and up to date! I loved the subjects...I love this book and can't wait to use it!" - Linda Merrill, student at River Valley CC

"It reminds me of reading an article in Fortune magazine. I also like that it has incredibly recent examples and topics - it's more cutting edge than other books."- R.Condos, Instructor with American River College

About the Author

Marcella Kelly teaches the Introduction to Business course every semester at Santa Monica College. In addition to well recognized expertise in the areas of marketing and management, Ms. Kelly has extensive industry experience in today's business environment. Ms. Kelly earned her master's degree from UCLA and balances her first-hand business experience with strong teaching credentials built throughout her years of experience in the classroom.

Jim McGowen, a professor at Southwestern Illinois College, has taught the Introduction to Business course for thousands of students throughout the past 20 years. He also has extensive experience teaching finance and accounting. He holds a Ph.D. in economics from Auburn University and has training in this area of specialty. An experienced author in Introduction to Business, Dr. McGowen balances his teaching expertise with his co-author's practical industry experience for a student-oriented, faculty-approved unique approach in BUSN 2E. --This text refers to an out of print or unavailable edition of this title.

Product Details

• Paperback: 275 pages
• Publisher: South-Western College Pub; 1 edition (January 9, 2008)
• Language: English
• ISBN-10: 0324569904
• ISBN-13: 978-0324569902
• ASIN: 0324569890
• Product Dimensions: 10.8 x 8.5 x 0.6 inches
• Shipping Weight: 1.6 pounds (View shipping rates and policies)
• Average Customer Review: 4.3 out of 5 stars  See all reviews (26 customer reviews)
• Amazon Best Sellers Rank: #112,544 in Books (See Top 100 in Books)

More About the Author

Marcella Kelly teaches the Introduction to Business course every semester at Santa Monica College. In addition to well recognized expertise in the areas of marketing and management, Ms. Kelly has extensive industry experience in today's business environment. Ms. Kelly earned her master's degree from UCLA and balances her first-hand business experience with strong teaching credentials built throughout her years of experience in the classroom.

Customer Reviews

Most Helpful Customer Reviews

6 of 6 people found the following review helpful:

5.0 out of 5 stars Great Business Book!, June 13, 2008

By 

Student 4ever - See all my reviews

This review is from: BUSN (Paperback)

As a student who regularly fell asleep over most textbooks, I was really surprised to be able to read through this book feeling like I was reading a magazine. It was actually kind of fun. It's very well-organized, but I was able to skip around to the topics I most needed to know about in any order without feeling like I'd "missed" something. BUSN provides a very complete introduction to many business topics, and the examples and scenarios are very timely and relevant, very "now." The graphics, colors, and layouts are super too. I didn't feel like I was reading something meant for my parents. I wish more textbooks and business books were available in this format; check it out!

4 of 4 people found the following review helpful:

5.0 out of 5 stars BUSN is worth reviewing!, February 6, 2008

By 

K. Gilroy (Palos Verdes, CA USA) - See all my reviews

This review is from: BUSN (Paperback)

Another intro to business textbook? Yes, but this one is different. The examples are up-to-date, the writing is crisp and catchy, the pages are visually interesting and the overall effect is entertaining! Best of all, it's concise. What I particularly like is that the shorter "magazine feel" of the book allows the entire text to be covered in one semester. Take a look! You'll be pleasantly surprised. A refreshing change to the standard 400 page+ book.

3 of 3 people found the following review helpful:

5.0 out of 5 stars This is a great textbook, June 13, 2008

By 

Student "Simon" - See all my reviews
(REAL NAME)   

This review is from: BUSN (Paperback)

Easy to follow, interesting to read. BUSN is one of the best textbooks I have had in university. This is broad in its scope, but addresses important business topics and terminology in sufficient detail that allowed me to confidently go on in my business studies. It didn't seem like a textbook, but more like an informal meeting with my professor during office hours. I especially liked the graphics and capsules in each chapter; these demonstrated the business concepts in real life examples, and made them visually interesting.

I wish my other textbooks had been more like this one!