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BUSN 5, Student Edition, 5th Edition Paperback – January 25, 2012

ISBN-13: 978-1111826734 ISBN-10: 1111826730 Edition: 5th

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BUSN 8 (New, Engaging Titles from 4LTR Press)
$61.74
In stock on February 1, 2015.
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Product Details

  • Series: Bus Student Edition (Book 5)
  • Paperback: 352 pages
  • Publisher: Cengage Learning; 5 edition (January 25, 2012)
  • Language: English
  • ISBN-10: 1111826730
  • ISBN-13: 978-1111826734
  • Product Dimensions: 10.7 x 8.3 x 0.6 inches
  • Shipping Weight: 1.9 pounds
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (31 customer reviews)
  • Amazon Best Sellers Rank: #58,096 in Books (See Top 100 in Books)

Editorial Reviews

Review

"My favorite part of the BUSN package is the text is real world for today."

"I like the overall 4LTR Press concepts and think it is right on track for the future."

About the Author

Marcella Kelly teaches the Introduction to Business course at Santa Monica College. In addition to her well-recognized expertise in the areas of marketing and management, Ms. Kelly has extensive industry experience in today's business environment. Ms. Kelly earned her master's degree from UCLA and balances her firsthand business experience with strong teaching credentials built through years of experience in the classroom.

Jim McGowen, a professor at Southwestern Illinois College, has taught the Introduction to Business course for thousands of students throughout the past twenty years. He also has extensive experience teaching finance and accounting. He holds a PhD in economics from Auburn University and has training in this area of specialty. An experienced author in Introduction to Business, Dr. McGowen balances his teaching expertise with his co-author's practical industry experience for a student-oriented, faculty-approved unique approach in BUSN6.

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Customer Reviews

Very informative and easy read!
tera
This is a great book even though I needed to read it for school.
CollegeKid
The book was in spectacular condition.
EmilyyJames

Most Helpful Customer Reviews

1 of 1 people found the following review helpful By kathleen on November 15, 2013
Format: Paperback Verified Purchase
It was relatively interesting. Or at least more interesting than the standard dry as dust approach, especially in a 'formal' field like business. I think the little boxes with real world applications in each chapter are really interesting and get you thinking pretty well. It really is set up like an educational magazine for the most part. I like that there are so many study materials included, you can use tablet/laptop, rip out flashcards, mini chapter reviews at the end of the book... It`s really set up with the student in mind. One of the most interesting textbooks I`ve ever seen, though I wouldn`t read it in my time off.
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1 of 1 people found the following review helpful By V on September 22, 2012
Format: Paperback Verified Purchase
The product was new, received right on time. Would recommend to classmates. Customer service by telephone works better than instant chat.
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3 of 4 people found the following review helpful By Marco A Castaneda on January 28, 2013
Format: Paperback Verified Purchase
It was supposed to believe i would be buying the Busn 5 book with the course mate (BUSN 5 with intro to business coursemate with ebook printed) but all i got was the book and part of the title crossed of. just say that you do not have it no need to lie.
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2 of 3 people found the following review helpful By HRS on March 11, 2013
Format: Paperback Verified Purchase
I bought this book used for my college class because it was almsot $40 cheaper.... great deal at the time! Until the class started... The book has an online portion to it... there is a code that is specific to each BOOK. So I have to go buy a new one since the code that came with my USED book has already been used.... and I cant return the book sadly so I am spending more on a book then I needed to :( MAKE SURE TO BUY NEW!!!
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Format: Kindle Edition Verified Purchase
That being said....It was over priced as most books are. What really sucks is my kid did terrible in the class. No doubt because I probably wasted my hard earned money on getting this book that she probably never cracked open.
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Format: Paperback
I needed BUSN 6 for a BA101 class that I was taking. I had a friend who had one that they could give me for free. Since BA101 is just an intro class I would not expect anything different from this book and the newer one. Basically the same concepts with updated statistics in it.

With that aside this book had a lot of great concepts for how businesses work. I did find a lot of extraneous side info that, while interesting, was not needed. Like how often there would be "Just because it's good... doesn't mean you should." These small little snippets had nothing that would ever be on a test.

If you need the online code you are better off buying it new. As for the case of my class I did not need the code. Used Blackboard instead so it saved me a lot not needing the code. The book I have does have the code unscratched as it really was never used at the college I go to.

In conclusion, if you need the code you are better off buying new and the latest version. If not just buy the version that is always one behind from the latest if the class is basically intro class. Saves a lot of money vs buying the newer versions.
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By sharon on October 7, 2013
Format: Paperback Verified Purchase
Book arrived fast and in great condition. The textbook itself is easily read and understood. Very satisfied in every aspect of this book.
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The information that the book itself is built around seems to be fairly solid, but they decided to include every barely relevant piece of nonsense they could come up with (to fill space). These various captions are inserted essentially at random, and make it very difficult to read a section from start to finish, as they create disconnects in hierarchy; drawing undue attention away from the more substantive information in the basic text.
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