I am simply in LOVE with this hair dryer! It has a very solid, heavy duty, almost industrial feel to it. Actually seems more like a tool you'd use in the garage than a salon product. The 2000 watt AC motor is surprisingly quiet; none of that high pitched whirring sound like on cheaper dryers and an awesome amount of air flows through this thing.
It is a little heavier than the typical store bought models, but that's due to the superior AC motor as opposed to the cheaper DC motors in others. May be a negative for someone with long hair who has to hold it up for a long time, but it's not really that much heavier and I prefer the weight. Besides, an AC motor will last twice as long.
Basically, it's just a well made, sturdy dryer without all the fancy "ionic, ceramic, tourmaline, titanium" claims of other dryers. Personally, I don't really buy all that hype. I've tried ionic dryers and found no real difference. It's the motor, heat settings and product choices that matter in my opinion. Even professionals agree that there is little science behind all these claims and in a study undertaken by the Good Housekeeping Institute, no significant difference in the drying time of ionic and non-ionic hair dryers was found.
This dryer features low and high speed settings and low, medium, high heat settings with a cool shot button. Even the low speed setting pumps out a lot of air. The high speed setting almost blows my hair off! The low heat setting is basically no heat just cool air, medium is warm and high is pretty hot. I prefer just cool air and many other dryers are still too warm on the low setting, so this one is perfect; especially on warm days.
Comes with an attachable concentrator tip that slides over the end and fits very securely. My old dryer (a Remington) had a concentrator that barely clipped on to the end and was always falling off, but this one actually slides over the nozzle and grips on. There's no way this is coming off unless I yank it off. Also has a very long cord, probably around 8 or 9 feet I'd estimate. The color is actually a little darker than in the photos here. More like a brick red and not as shiny, more matte.
This is truly a professional product. Best dryer I've ever owned.