In this novelty board book, young children are introduced to shapes in a very hands-on way. Each spread in this uniquely formatted book features beautiful photographs of familiar objects revealed through die-cut windows. Baby is prompted to guess the shape of the object and then slide the corresponding flap for the answer. This interactive learning tool is designed to build vocabulary while delighting youngsters for hours and hours of shape-learning fun!
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Book Description
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About the Author
Julie Aigner-Clark founded The Baby Einstein Company in 1997. Her goal was to provide fun, interactive ways to expose her own babies to the arts and humanities, subjects that were important to her as a former English teacher. Julie's first two videos, Baby Einstein and Baby Mozart, were filmed in her basement using borrowed equipment and edited on a home computer. Five years, ten videos and 30 children's books later, Julie sold Baby Einstein to The Walt Disney Company. In 2001, the year of acquisition, the company's sales exceeded $20 million and Baby Einstein-branded products could be found at specialty and mass retailers nationwide. Baby Einstein videos received accolades for giving infants and toddlers a way to experience joy and laughter through classical music, poetry, nature and art. As reported in The New York Times on October 28, 2003, 32 percent of all new babies born in the United States own Baby Einstein videos. Prior to the sale to Disney, Julie and the story of Baby Einstein were covered extensively by the national media, including appearances by Julie on The Oprah Winfrey Show, Entertainment Tonight, Live! With Regis and Kelly, The View and The John Walsh Show , and feature articles in USA Today, The New York Times, The Washington Post, The Wall Street Journal, Los Angeles Times, Time Magazine, People Magazine, Redbook, Elle, Entrepreneur, Parenting Magazine, Child Magazine, Baby Talk and Working Mother. Julie also is the recipient of Ernst & Young's "Entrepreneur of the Year Award," as well as Working Mother's "Entrepreneur of the Year Award" in three categories - Most Philanthropic Company, Most Innovative Business and Best Small Company. In 2003, she received The Distinguished Alumni Award from The College of Arts and Letters of Michigan State University. In the citation, she was credited with starting a billion-dollar media industry centered on stimulating the minds of infants and toddlers. Julie's new venture is a return to familiar territory - creating and incubating new brands. Aigner Clark Creative combines her love of the creative process with her commitment to charitable-giving.
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Most Helpful Customer Reviews
1 of 1 people found the following review helpful:
3.0 out of 5 stars
Not very durable.....,
This review is from: Baby Einstein: Shapes Flip Flap Book (Board book)
My son loves this book, but it's very easily destroyed. For being a book made for toddlers it isn't very toddler proof.
1 of 1 people found the following review helpful:
3.0 out of 5 stars
Falls apart too easily,
By Natalie (Florida) - See all my reviews
This review is from: Baby Einstein: Shapes Flip Flap Book (Board book)
My [...]son enjoys this book. I like this book too, but the pages don't hold up well to normal use. Our copy is falling apart, and it hasn't been used enough to warrant that kind of wear.
3.0 out of 5 stars
Ok book.,
By
This review is from: Baby Einstein: Shapes Flip Flap Book (Board book)
This is a novel book but it's ok, not great. My kid tore the flip out pages. She does however recognize objects in the book so it's quite worth it. But there can be better tools to teach shapes.
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