About the Author
Julie Aigner-Clark founded The Baby Einstein Company in 1997. Her goal was to provide fun, interactive ways to expose her own babies to the arts and humanities, subjects that were important to her as a former English teacher. Julie's first two videos, Baby Einstein and Baby Mozart, were filmed in her basement using borrowed equipment and edited on a home computer. Five years, ten videos and 30 children's books later, Julie sold Baby Einstein to The Walt Disney Company. In 2001, the year of acquisition, the company's sales exceeded $20 million and Baby Einstein-branded products could be found at specialty and mass retailers nationwide. Baby Einstein videos received accolades for giving infants and toddlers a way to experience joy and laughter through classical music, poetry, nature and art. As reported in The New York Times on October 28, 2003, 32 percent of all new babies born in the United States own Baby Einstein videos. Prior to the sale to Disney, Julie and the story of Baby Einstein were covered extensively by the national media, including appearances by Julie on The Oprah Winfrey Show, Entertainment Tonight, Live! With Regis and Kelly, The View and The John Walsh Show , and feature articles in USA Today, The New York Times, The Washington Post, The Wall Street Journal, Los Angeles Times, Time Magazine, People Magazine, Redbook, Elle, Entrepreneur, Parenting Magazine, Child Magazine, Baby Talk and Working Mother. Julie also is the recipient of Ernst & Young's "Entrepreneur of the Year Award," as well as Working Mother's "Entrepreneur of the Year Award" in three categories - Most Philanthropic Company, Most Innovative Business and Best Small Company. In 2003, she received The Distinguished Alumni Award from The College of Arts and Letters of Michigan State University. In the citation, she was credited with starting a billion-dollar media industry centered on stimulating the minds of infants and toddlers. Julie's new venture is a return to familiar territory - creating and incubating new brands. Aigner Clark Creative combines her love of the creative process with her commitment to charitable-giving.