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Baby-safe is how we create, test, and improve our products. Between idea and reality we talk to parents, doctors, regulatory experts, and scientists. We learn what we should and shouldn't do to make it safe and great. How does or doesn't the product feel and smell? How does it work and why? What ingredients will make it better? Which are unsafe or unnecessary? How can we can make it easy or fun and economical to use? We test and refine it. And once it's on the shelf it's never off our radar. We review ingredients, the latest studies, listen to your feedback and we're on the lookout for new and better ways to improve performance or safety. Just like our babies we never sleep.
It goes without saying (but we'll say it anyway) we don't use toxic or harmful ingredients. But there's no generally accepted standard for "natural" and "safe" so we've come up with our own. All our ingredients are vetted by experts as safe to use around babies. Our "never use" ingredients come from Natural Product Standards, EU and US lists of ingredients to avoid (parabens, phthalates, known toxins, endocrine disruptors, carcinogens, etc.). Then the real parent test: "Is this something we'd confidently use around or on our own babies?" If it's on the shelf, the answer is "Yes". In the end, the best way for all of us to help babies develop and thrive is to focus on the ‘yes's’. How can we add value to you and your baby's world? How can we better nourish, protect, soothe, or clean? The answers are in ingredients like NeoNourish and Orange Blossom in our night time formulas to relax your baby. It's in soothing, calming ingredients like Colloidal Oatmeal, Olive Oil, Shea Butter, Aloe, and Vitamin E. Our ‘do's’ mean our products aren't just safe, they're gentle, nourishing, moisturizing, cleansing, soothing, rash-reducing, healing, stain-removing, grease-cutting, clean-rinsing, broad spectrum, super-protective, absorbent, and a really good value. So remember the ‘don'ts’. But don't forget the ‘do's.
If it's on the shelf, our products have brilliantly passed more tests than an Ivy League PhD. We test every product and ingredient for safety and efficacy (Does it rinse? Clean? Protect? Moisturize? Heal?) and our preservatives (Will it last, resist contamination and is it safe?). We test for skin irritation (Human Repeat Insult Patch Testing if you want to get all technical) and eye irritation. We do SPF, Water Resistance & Broad Spectrum tests for our sun care products and Stability and Micro Contamination tests on all our formulas. That’s the short list. If you want to satisfy your inner chemistry nerd call our toll free number. Plenty of geeks on our end are standing by to talk!
As part of our ongoing commitment to add ‘yes's’ to our products we’ve created an ingredient blend that's special enough to get its own little shout out. This 100% natural, cold-pressed seed oil blend is specifically made for the unique needs of babies’ 'work in progress' skin. It's a combination of oils from the seeds of Black Cumin, Tomato, Sunflower, Cranberry and Red Raspberry. They’re specially balanced to supplement your baby's natural skin defenses against the environment. You’ll find it in our products that come in the most direct contact with your baby’s skin. From lotions to bath products and even in our diapers. (Heck, we're tempted to put it all over ourselves.).
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Really good sunscreen and seems to protect my baby's skin from sun.
Also, if you get your skin wet within 45 minutes of applying this stuff, it will turn really white and pasty again, and basically come right off.
It also gets very high ratings from the cosmetic database, which rates based on the safety of various products.
This is the best sunscreen for my kids! It doesn't leave them greasy and doesn't leave a white film. Absorbs quickly and offers great protection.Published 13 hours ago by Dawg
This sunscreen works great. I've used it on my toddler and on myself. Good value too!Published 5 days ago by rpierrec
Works fine. Glad that it is orgnanic. I just wish that it could rub in easier.Published 9 days ago by san
Love this sunscreen for my 11 month grandsons. Easy to apply and seems to really do the job wellPublished 9 days ago by jennben
This is not a chemical free sunblock! I purchased this as it is described as 'mineral based.' Technically it is mineral based because it contains zinc oxide, but the other 2 active... Read morePublished 20 days ago by mamaglee
I've purchased many items on Amazon over the years but have never left a review. I've recently given birth so I've done most of my research on healthy, safe products for my baby... Read morePublished 20 days ago by thuy n.
Very thick but effective, takes a while to get out of the hair if you put in on the babies headPublished 25 days ago by Jason Coons