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Bachelors and Bunnies: The Sexual Politics of Playboy
 
 
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Bachelors and Bunnies: The Sexual Politics of Playboy [Hardcover]

Carrie Pitzulo (Author)
4.0 out of 5 stars  See all reviews (5 customer reviews)

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Book Description

May 1, 2011 0226670066 978-0226670065

For a lot of people, thoughts about the sexual politics of Playboy run along the lines of what Gloria Steinem reportedly once told Hugh Hefner: “A woman reading Playboy feels a little like a Jew reading a Nazi manual.” Hefner’s magazine celebrates men as swinging bachelors and women as objects of desire; ergo, it’s sexist.


Not so fast, says Carrie Pitzulo. With Bachelors and Bunnies, she delves into the history of the magazine to reveal its surprisingly strong record of support for women’s rights and the modernization of sexual and gender roles. Taking readers behind the scenes of Playboy’s heyday, Pitzulo shows how Hefner’s own complicated but thoughtful perspective on modern manhood, sexual liberation, and feminism played into debates—both in the editorial offices and on the magazine’s pages—about how Playboy’s trademark “girl next door” appeal could accommodate, acknowledge, and even honor the changing roles and new aspirations of women in postwar America. Revealing interviews with Hugh Hefner and his daughter (and later Playboy CEO) Christie Hefner, as well as with a number of editors and even Playmates, show that even as the magazine continued to present a romanticized notion of gender difference, it again and again demonstrated a commitment to equality and expanded opportunities for women.


Offering a surprising new take on a twentieth-century icon, Bachelors and Bunnies goes beyond the smoking jacket and the centerfold to uncover an unlikely ally for the feminist cause.


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Editorial Reviews

From Publishers Weekly

Pitzulo, assistant professor of history at the University of West Georgia, begins her history of Playboy appropriately enough with the birth of its iconic founder, Hugh Marston Hefner and his battle to escape his repressive "typically Midwestern, Methodist home." Pitzulo's narrative can feel fixated on the brand's founder, and the narrative soars when it pulls away from him to consider (and humanize) the Playmates and the Playboy milieu: the roiling political and social changes of the 1970s and the heyday of the women's liberation movement. The book's detailed portrayal of feminism as it played out in the streets, in the Playboy offices among the staff of men and women, and in the pages of the magazine itself, is the book's most compelling part. The ending, however, loses steam with a hurried conclusion that only briefly considers the past 30 years and Hef's daughter, Christie Hefner, the enigmatic woman who carried Playboy Enterprises Inc. from 1982 to 2009 as the president, chair, and, finally, CEO. Photos. (May)
(c) Copyright PWxyz, LLC. All rights reserved.

Review

Playboy has always been a puzzling and complicated cultural phenomenon and its publisher, Hugh Hefner, a troubling icon. Carrie Pitzulo here takes a fruitful second look at the magazine and provides a fresh interpretation of the man and his empire of sex.”

(James Gilbert, author of Men in the Middle )

“In this eye-opening study, Carrie Pitzulo turns conventional wisdom on its head. She finds in Playboy a message that, if not quite feminist, was nonetheless empowering to women in surprising and important ways. Her counter-intuitive analysis certainly persuaded me.”

(John D'Emilio, coauthor of Intimate Matters: A History of Sexuality in America )

"In a magazine long criticized for objectifying women and advocating irresponsible male hedonism, Carrie Pitzulo finds compelling evidence for reappraisal. Her perceptive account looks beyond Playboy's famous centerfolds to reveal the magazine's complex, paradoxical, and often progressive messages about changing gender roles, sexual equity and responsibility, and feminism."—Elizabeth Fraterrigo, author of "Playboy" and the Making of the Good Life in Modern America

(Elizabeth Fraterrigo, author of� "Playboy" and the Making of the Good Life in Mo )

"Pitzulo makes a convincing case that both Hugh Hefner's political views as expressed in his editorial column, 'The Playboy Philosophy,' and the philanthropic contributions he made through the Playboy Foundation were evidence that the magazine was not the mere purveyor of porn it was thought to be. She argues that it took seriously such issues as gender equality and civil rights, helping its readers to learn about the important issues of the day. Fans of Playboy, as well as students of feminist studies and gender politics will find this an interesting and well-researched book."

(Library Journal )

Product Details

  • Hardcover: 256 pages
  • Publisher: University Of Chicago Press (May 1, 2011)
  • Language: English
  • ISBN-10: 0226670066
  • ISBN-13: 978-0226670065
  • Product Dimensions: 9.2 x 6.4 x 0.9 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #405,326 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews
4 of 4 people found the following review helpful
Format:Hardcover|Amazon Verified Purchase
If you are looking for a book filled with pictures of scantily clad beautiful women, this is not your book. If, however, you want an intelligent view on the history of the times and Playboy's place in that history, then this may be the book for you.

Make no mistake, this book is not trying to portray Playboy as a feminist magazine, but more as a representation of the attitudes of the times and in some cases a tool to allow women to become liberated and empowered. Playboy, in my opinion, had one foot in the world of objectifying women as sex objects, and the other in being progressive and sophisticated. Progressive attitudes bring liberation and change.

Fans of history will like the book. People interested in discovering, or re-living, the changing times presented in this book, will be rewarded.

For those interested here are the chapters of the book:

Introduction - Playboy: The Sassy Newcomer
The Womanization of Playboy
Inventing the Girl-Next-Door: The Pulchritudinous Playmates
Selling the dream: Playboy and the Masculine Consumer
Lack of Love Is a Tragedy: Playboy and Romantic Values
The Battle in Every Man's Bed: Playboy and Fiery Feminists
Feminism, The Playboy Foundation, and Political Activism
Conclusion
Notes
Works Sited
Index

The book does contain some photographs, obviously many containing nudity.

Ms. Pitzulo gives us a book to read and to consider.
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1 of 1 people found the following review helpful
By Kevin
Format:Hardcover
That was the reaction from my co-host after I interviewed Ms. Pitzulo for my college radio show --the title of this review that is. "Bachelors and Bunnies" takes you behind the scenes of a magazine which overcame its misogynist beginnings to become a very real voice for Progressivism in the U.S. by liberating women sexually while providing independence for both sexes of traditional domesticity in postwar America. The magazines editorial page also took strong stances on human rights throughout its evolution not only for women, but also for homosexuals and African-Americans (but not without a few bumps along the way).

To those detractors who oppose the book's thesis, I'll use the old excuse for many Playboy subscribers: "Read the magazine for the articles..."

[...]
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Format:Hardcover
How did Mad Men: Season One's Don Draper transform himself from a Dust Bowl farm kid to a suave Manhattan man about town? He probably read Playboy Magazine, according to historian Carrie Pitzulo. In her new book "Bachelors and Bunnies - The Sexual Politics of Playboy," Pitzulo makes a compelling case that the nudie centerfolds just provided window dressing for what was actually a how-to guide for hetero men on how to shop like a woman. With the post World War II prosperity, the G.I. Bill and the invention of the pill fueling the swinging 60s, the average returning G.I. Joe could transform himself into a metro-sexual. And Playboy Magazine told him how. Pitzulo states, " Playboy did not expect men to focus on traditional domestic acquisitions of lawnmowers, barbecues and station wagons. They could follow fashion trends. They could stock their bars." Stereo equipment, classy watches, expensive suits and luxury sports cars all became emblematic of the Playboy lifestyle. To increase ad revenue, Playboy focused on travel, gourmet cooking, gift giving and other ways of spending. "For men whose parents had not gone to college, Playboy served a valuable function: it provided a tutorial on the new American lifestyle," Pitzulo quotes historian David Halberstam's the Fifties [VHS] as saying. Playboy also pioneered giving a new voice to African Americans by including people like Miles Davis Bitches Brew (Legacy Edition), The Autobiography of Malcolm X (Penguin Modern Classics) and Muhammed Ali in their prestigious interview section. The history of the magazine really could serve as a cultural history of the tumultuous mid-twentieth century, especially as Playboy and its publisher Hugh Hefner become the bête noir of the era's vociferous women's movement. Pitzulo makes the case that Hefner and Playboy actually came down on the same side as the feminists on many issues. For without access to birth control and abortion and jobs enabling them to support themselves, there would be no available single women with whom the Playboy could frolic. But in this case politics does not make for compatible bedfellows. With the renewed interest in all things 60s and a new television Mad Men: Season Four"-style TV show about Playboy debuting on NBC, this book offers an entertaining and vaguely scholarly overview.
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