Bad Company: Behind The Corporate Mask [Paperback]

Richard Milton (Author)

Editorial Reviews

About the Author

Richard Milton has been a writer, journalist, and international radio broadcaster for more than twenty-five years. He has also worked as a script editor on a number of television programmes, incuding the BBC2 series Heretics. His usual beat is science and technology but his angle on the subject is anything but usual. He is the author of the highly controversial non-fiction books, Alternative Science and Shattering the Myths of Darwinism, for which he was praised by the Times and described as "needing psychiatric help" by one prominent member of the scientific establishment. He has become much sought after as a commentator on science issues and an hour-long NBC documentary based on his book, The Facts of Life, attracted audiences of 20 million.

Product Details

• Paperback: 200 pages
• Publisher: House of Stratus Ltd (October 1, 2001)
• Language: English
• ISBN-10: 0755101510
• ISBN-13: 978-0755101511
• Product Dimensions: 9.2 x 6.1 x 0.7 inches
• Shipping Weight: 1.3 pounds
• Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #5,193,498 in Books (See Top 100 in Books)

More About the Author

Richard Milton is a writer, journalist and broadcaster on a wide range of subjects. He currently freelances for The Daily Telegraph and other papers. He is the author of six books including "Bad Company", which The Sunday Times made its Business Book of the Week, and which sets out to explain why large corporations sometimes behave in self-defeating and even insane ways. His controversial "Alternative Science" examines how and why good science is sometimes thrown out with the bad.

His novel "Dead Secret" is a mind-blowing paranormal thriller. His latest non-fiction title "Best of Enemies" looks at Anglo-German relations through two world wars and charts the origins of modern propaganda.

His controversial "Shattering the myths of Darwinism" has caused some members of the scientific establishment to start chewing the carpet and foaming at the mouth, by daring to demand real empirical evidence in support of their Darwinian beliefs, in place of conjecture and pseudoscience.

Customer Reviews

Most Helpful Customer Reviews

4.0 out of 5 stars Looking at Bad Company, December 19, 2001

By 

F. McGillion "fbmcg" (London) - See all my reviews
(REAL NAME)   

This review is from: Bad Company: Behind The Corporate Mask (Paperback)

Bad Company
Richard Milton
House of Stratus
London, 2001
ISBN 0 7551 0151 0

Bad Company makes us sit up and think about how and why companies perform as they do. The book reads like a thriller in which the major characters are Plcs, and has everything the thriller reader could want, and then some.
Whether it's explaining how Shell incongruously dumped its corporate image, how Coca Cola soured its taste, or how, despite the evidence staring them in the face, company executives implement changes that lead to predictable slides in sales, Bad Company addresses most of the things we thought companies did, and many that didn't even cross our minds.
Through example, anecdote, analogy, and sheer good journalistic reporting, Mr Milton takes us on a tour of the corporate vista, and shows us precisely how it looks close up. In some respects the book reminds you of the writings of the archetypal corporate knocker, Ralph Nader. However, emphasis aside, the difference between the two is in the deftness of touch Milton has, and the sheer originality of the material he cites.
As a former company executive myself, I cannot recommend this book highly enough. It's interesting, surprising, and, most important of all, true. Qualities that enable us, not only to enjoy a rattling good read, but also to spot the tell tale signs of a heading-for-bad company too.