Guardian columnist Dr Ben Goldacre takes us on a hilarious, invigorating and informative journey through the bad science we're fed by the worst of the hacks and the quacks! When Dr Ben Goldacre saw someone on daytime TV dipping her feet in an 'Aqua Detox' footbath, releasing her toxins into the water and turning it brown, he thought he'd try the same at home. 'Like some kind of Johnny Ball cum Witchfinder General', using his girlfriend's Barbie doll, he gently passed an electrical current through the warm salt water. It turned brown. In his words: 'before my very eyes, the world's first Detox Barbie was sat, with her feet in a pool of brown sludge, purged of a weekend's immorality.' Dr Ben Goldacre is the author of the 'Bad Science' column in the Guardian and his book is about all the 'bad science' we are constantly bombarded with in the media and in advertising. At a time when science is used to prove everything and nothing, everyone has their own 'bad science' moments -- from the useless pie-chart on the back of cereal packets to the use of the word 'visibly' in cosmetics ads.This book will help people to quantify their instincts -- that a lot of the so-called 'science' which appears in the media and in advertising is just wrong or misleading. Satirical and amusing -- and unafraid to expose the ridiculous -- it provides the reader with the facts they need to differentiate the good from the bad. Full of spleen, this is a hilarious, invigorating and informative journey through the world of 'bad science'.
| ||||||||||||||||||||||||||||||
Book Description
Product Details
Would you like to update product info or give feedback on images?
|
More About the Author
Discover books, learn about writers, read author blogs, and more.
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
|
Most Helpful Customer Reviews
30 of 30 people found the following review helpful:
5.0 out of 5 stars
READ THIS BOOK,
By
This review is from: Bad Science (Paperback)
I had to have someone traveling to London bring it back for me, and very worth it!! If you want a painless (and funny) intro into understanding science news, this is the place to get it.Dr. Goldacre may be writing in Britain, but everything he says is relevant to the way science and medicine is reported in this country. What are drug companies hiding? What is behind the good for you/bad for you news on health? What about alternative medicine and vitamins? How can I judge evidence for myself? You can learn quite a bit from this slender volume. Find a way to get it!
24 of 25 people found the following review helpful:
5.0 out of 5 stars
Brilliant account of bad medicine,
By
This review is from: Bad Science (Paperback)
Ben Goldacre is a doctor who writes a weekly column in the Guardian exposing bad medicine. He writes, "The hole in our culture is gaping: evidence-based medicine, the ultimate applied science, contains some of the cleverest ideas from the past two centuries, it has saved millions of lives, but there has never once been a single exhibit on the subject in London's Science Museum."He attacks the idea that social and political problems can be solved by pills, even Patrick Holford's Optimal Nutrition pills, or those of the TV 'nutritionist' Gillian McKeith, with her PhD from a non-accredited correspondence course 'college' in the USA. Their advice is just 'a manifesto of right-wing individualism', blaming people's ill-health on their food choices, not on the social inequality that drives health inequality. Dr Goldacre writes, "All too often this spurious privatisation of common sense is happening in areas where we could be taking control, doing it ourselves, feeling our own potency and our ability to make sensible decisions; instead we are fostering our dependence on expensive outside systems and people." He praises the brilliant Cochrane reviews of medical literature. He notes that to say that giving placebos in trials of treatments is unethical is to assume that the treatment is better, which is to assume what is being tested. We don't know the result of the trial before we do it - that is why we do trials. For example, trials have proven that the painkiller Vioxx caused 80,000-139,000 heart attacks, a third probably fatal, during its five years on the market. Trials have also discredited antioxidants, hormone replacement therapy and calcium supplements. Dr Goldacre notes that anti-arrhythmia drugs when given to all heart attack patients, not just to those with arrhythmic heartbeats, increased their risk of dying. He reminds us that Benjamin Spock's well-meant but wrong advice - that babies should sleep on their tummies - led to tens of thousands of cot deaths. What counts is the effect, not the intent. He recounts the media's disgraceful nine-year campaign against the Measles Mumps Rubella vaccine. The campaign caused an epidemic of mumps in Britain, with 5,000 cases in January 2005, and 2008 saw the highest number of measles cases since 1995. Nearly half of all homoeopaths irresponsibly advised against taking the vaccine, as did almost a fifth of chiropractors. Only a few homeopaths and just a quarter of the chiropractors acted professionally and recommended it.
13 of 13 people found the following review helpful:
5.0 out of 5 stars
quackery unmasked,
By
This review is from: Bad Science (Paperback)
Maybe you are unfamiliar with Ben, maybe because he is a Brit, maybe because you don't read the Guardian newspaper (for shame), or maybe because you skip Ben's piece because he plays rough? Well for years I've been turning to his column first. Now there is a great book.Ben's Bad Science is a brilliant, well-argued polemic against charlatanism of all kind. I was first drawn to him as he exposed my favorite pet peeve - homeopathy. Then he trained his sights on the food supplements industry and its 'anti-oxidant' and 'super-food' shenanigans. But Bad Science doesn't just take aim at alternative quackery. Ben takes aim at Big Pharma for its shady research practices, and shameful marketing practice. (Thank Jesus he doesn't live in the US with its prime-time onslaught of drug advertising - I don't think his blood pressure could take it.) He takes aim at Big Media - for misrepresenting and misusing science and for irresponsible reporting (MMR and MRSA). Well done Ben. If in your lifetime you can, chipping away, restore some sanity to the public understanding of science - you will make us all better off. Check out his site: [...] Paul Gibbons
Share your thoughts with other customers: Create your own review
|
|
What Other Items Do Customers Buy After Viewing This Item?
Tags Customers Associate with This Product(What's this?)Click on a tag to find related items, discussions, and people.
|
