Yeah they really dumbed it down over the previous version. Could have been worse. They could have put big block letters saying "FROM THE DIRECTOR OF: MIAMI VICE, ALI, AND HEAT". Meh, that's probably what is on the reverse side.
I don't know whats going on. This is another big example of a crappy cover of a movie being upgraded to Blu-Ray. I believe the worst so far has been the Galaxy Quest BD cover compared to the original DVD/VHS cover.