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In the Bag: Selling in the Salon [Paperback]

Carol Phillips (Author)
5.0 out of 5 stars  See all reviews (2 customer reviews) |
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Book Description

ISBN-10: 1562532367 | ISBN-13: 978-1562532369 | Publication Date: July 28, 1994 | Edition: 1
An authoritative, exciting resource providing the building blocks necessary to generate sales day in and day out, featuring proven tips, techniques and technologies for generating additional sales revenue.

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In the Bag: Selling in the Salon + 12 Months of Marketing for Salon and Spa: Ideas, Events and Promotions for Salon and Spa + Fun, Creative and Profitable Salon Marketing
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  • 12 Months of Marketing for Salon and Spa: Ideas, Events and Promotions for Salon and Spa by Elizabeth Kraus Paperback $24.95

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About the Author

An Acclaimed quest speaker within the Beauty Industry. She is noted for exciting, incisive programs to professional audiences nationwide. Her seminars, workshops and private consultations have proven to be very successful and profitable for participants.

Product Details

  • Paperback: 320 pages
  • Publisher: Milady; 1 edition (July 28, 1994)
  • Language: English
  • ISBN-10: 1562532367
  • ISBN-13: 978-1562532369
  • Product Dimensions: 9.1 x 7.9 x 0.5 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #245,638 in Books (See Top 100 in Books)

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More About the Author

› Visit Amazon's Carol Phillips Page
Carol Phillips
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5.0 out of 5 stars (2 customer reviews)
 
 
 
 
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29 of 29 people found the following review helpful:
5.0 out of 5 stars In The Bag: Selling in the Salon, April 26, 2000
This review is from: In the Bag: Selling in the Salon (Paperback)
This is a great book which gives invaluable, practical advice on increasing salon revenues.

The book concentrates on increasing revenue through retail sales looking at salon design, layout, product, staffing, sales tips, objections, follow up etc.

Carol Phillips really understands customer service, and makes you think about the whole client experience. At every stage she makes suggestions to improve your customer service to build customer loyalty and repeat sales. There is also advice on staff issues, marketing and other management issues.

The book has been carefully structured and the chapter overviews and summaries are useful. It is also well indexed. I now call it the salon bible. Read it.

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1 of 1 people found the following review helpful:
5.0 out of 5 stars AWESOME BOOK!, October 20, 2010
This review is from: In the Bag: Selling in the Salon (Paperback)
This is one of the most Awesome Books you will ever use in your Salon to increase sales and services. Carol is one of the Guru's of Salon Marketing & Promotional ideas. I have taken her classes and had the honor of knowing her in the Beauty Industry for many years. She knows how to increase sales!!!!
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