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29 of 29 people found the following review helpful:
5.0 out of 5 stars
In The Bag: Selling in the Salon,
This review is from: In the Bag: Selling in the Salon (Paperback)
This is a great book which gives invaluable, practical advice on increasing salon revenues.The book concentrates on increasing revenue through retail sales looking at salon design, layout, product, staffing, sales tips, objections, follow up etc. Carol Phillips really understands customer service, and makes you think about the whole client experience. At every stage she makes suggestions to improve your customer service to build customer loyalty and repeat sales. There is also advice on staff issues, marketing and other management issues. The book has been carefully structured and the chapter overviews and summaries are useful. It is also well indexed. I now call it the salon bible. Read it.
1 of 1 people found the following review helpful:
5.0 out of 5 stars
AWESOME BOOK!,
This review is from: In the Bag: Selling in the Salon (Paperback)
This is one of the most Awesome Books you will ever use in your Salon to increase sales and services. Carol is one of the Guru's of Salon Marketing & Promotional ideas. I have taken her classes and had the honor of knowing her in the Beauty Industry for many years. She knows how to increase sales!!!!
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In the Bag: Selling in the Salon by Carol Phillips (Paperback - July 28, 1994)
$78.50 $60.45
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