Big Bang Marketing for Spas [Paperback]

Saul Fruchthendler (Author), Judy Colbert (Author)

Book Description

Publication Date: September 9, 2001

Big Bang Marketing for Spas lists more than 100 ways to promote a resort, destination, or day spa for little or no money. Ideas include bartering, publicity via news releases and promotions, advertising in print and electronically, in-spa promotions, dealing with spa employees and clients, and the Internet.

Whether a spa has been in existence for years or is a start-up, whether it's alone in its market or one of many, it has to stay fresh in the minds of clients and would-be clients. Long-time professional marketers need new ideas and an occasional refresher suggestion. New marketers need all the help they can get.

Big Bang Marketing for Spas provides that help.

Editorial Reviews

From the Publisher

Saul Fruchthendler has been in the advertising business for more than 30 years and Judy Colbert has been covering the spa industry since her ground-breaking book, The Spa Guide, was published 15 years ago. They know this territory like the back of a well-manicured hand, or two well-manicured hands.

From the Author

We, Saul and Judy, love spas and what they do to and for people. We want to see them stay in business, so we've created Big Bang Marketing for Spas so spa owners and managers can work ON their business instead of just IN it. We've gathered these ideas over years of being in the advertising and publicity businesses and constantly talking with spa owners and managers about what works and doesn't work when trying to attract business.

See all Editorial Reviews

Product Details

• Paperback: 56 pages
• Publisher: Tuff Turtle Pub Inc (September 9, 2001)
• ISBN-10: 0965318230
• ISBN-13: 978-0965318235
• Product Dimensions: 8.1 x 5.1 x 0.1 inches
• Shipping Weight: 3.2 ounces
• Amazon Best Sellers Rank: #2,744,417 in Books (See Top 100 in Books)