Bang For Your Buck: Making $ense of Marketing For Your Horse Business is the second of the Good Footing Workbook Series. It is a comprehensive, hands-on workbook that provides a systematic method to plan and evaluate your horse business marketing, resources to assist you as you conduct market research, and worksheets to create your own horse business marketing plan. Horse Business profiles are included to demonstrate what its really like in the horse business. Media profiles increase your understanding of various marketing tools. The workbook also contains plenty of examples to provide direction when you’re stuck, as well as ideas to inspire your creativity.
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About the Author
Lisa Derby Oden operates Blue Ribbon Consulting founded in 1995. The consulting practice focuses on horse business and association development, marketing, leadership, and professional development for the horse industry. Oden works with clients across the US and abroad, and is a published author and speaker on issues affecting the horse business and association development. She has her BS in Animal Science with an Equine Studies specialty, and an MS in Management. Oden was the 1999 recipient of the Van Ness Award presented by the American Horse Council for outstanding service to the horse industry.
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