The Bank Marketing Handbook is a solution to this industry dilimma. This handbook is a hands-on approach to developing and running successful marketing plans. It effectively demystifies the marketing process for financial professional. With The Bank Marketing Handbook, any banker can become an informed marketer, from executive management to the head of retail operations. The easy-touse workbook format can help the reader create, implement and manage a winning marketing program. It encompasses the entire marketing realm, not just selling. Creating a marketing plan. Competitive analysis. Market Research. Product development. Program implementation.
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Dr. Reidenbach is the Director of the Six Sigma Marketing Institute. He is the architect of Six Sigma Marketing - a fact based disciplined approach for growing market share in targeted product/markets by providing superior value.
He is the author of over twenty books, his latest is Best in Market: The New Imperative for U.S. Manufacturing available as an ebook at isixsigma.com. Eric is a frequent contributor to Quality Digest and iSixsigma.com. He blogs about Six Sigma Marketing at www.sixsigmaiq.com.
He is the author of over twenty books, his latest is Best in Market: The New Imperative for U.S. Manufacturing available as an ebook at isixsigma.com. Eric is a frequent contributor to Quality Digest and iSixsigma.com. He blogs about Six Sigma Marketing at www.sixsigmaiq.com.
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