Bankers As Brokers is the first and the definitive book on the revolution sweeping the banking industry-the sales of investment products such as mutual funds and annuities by banks. Merlin Gackle, the head of INVEST, the premier provider of bank mutual funds services, offers this insightful strategic view of one of banking's most lucrative areas. Bankers As Brokers shows how to increase income, customer retention and new business by adding investment products to the line while avoiding cannibalization of a deposit base and a regulatory crackdown. This road map for the future can help readers negotiate a way through those pitfalls to record-setting profitability. Topics include: Building a full-service financial center by offering investment products; Dramatic changes in customer needs and how to meet them; High-tech marketing methods that target new customers; Integrating investment products with the "rest" of the bank; The growing regulatory concern for banks.
Book Description
Editorial Reviews
About the Author
Bob Andelman is the author of 11 books, including his first biography, Will Eisner: A Spirited Life. Three of his co-authored books - Built From Scratch (written with the founders of The Home Depot), The Profit Zone (with Adrian Slywotzky) and Mean Business (with Albert J Dunlap) - were business bestsellers. His latest books include The Profiler (with Pat Brown) and his first work of fiction, The Consulate, a spy thriller written with Thomas Stutler. He also wrote a trio of sports-related books: Stadium For Rent, Why Men Watch Football, and The Corporate Athlete.
As the host of "Mr. Media" -- the popular online radio and TV show -- Andelman has posted more than 700 interviews with Hollywood, pop culture and media celebrities since beginning in February 2007.
Andelman lives in St. Petersburg, Florida, with his wife, teenage daughter and dogs.
As the host of "Mr. Media" -- the popular online radio and TV show -- Andelman has posted more than 700 interviews with Hollywood, pop culture and media celebrities since beginning in February 2007.
Andelman lives in St. Petersburg, Florida, with his wife, teenage daughter and dogs.
Product Details
Would you like to update product info or give feedback on images?
|
More About the Authors
Discover books, learn about writers, read author blogs, and more.
Customer Reviews
|
There are no customer reviews yet.
|
|||
|
Video reviews
|
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items. |
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
