Barack Obama's Social Media Lessons For Business [Paperback]

David Bullock (Author), Brent Leary (Author)

Book Description

Publication Date: December 26, 2008

Outlines the multichannel marketing sequence used by the Obama campaign to win the 2008 Presidential Election. Video, audio, microblogging, blogging and user generated content are a few of the business applications examined in this guidebook. This case study is the definitive reference for the use of social media as it applies to effective business promotion.

Product Details

• Paperback: 162 pages
• Publisher: White Bullock Group, Inc (December 26, 2008)
• Language: English
• ISBN-10: 0578008025
• ISBN-13: 978-0578008028
• Product Dimensions: 11 x 8.2 x 0.4 inches
• Shipping Weight: 11.2 ounces (View shipping rates and policies)
• Average Customer Review: 4.6 out of 5 stars  See all reviews (14 customer reviews)
• Amazon Best Sellers Rank: #998,243 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

5.0 out of 5 stars Useful information for aspiring entrepreneurs, November 16, 2009

By 

Reach Them Teach Them "Albert J. Irvin III" - See all my reviews
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Amazon Verified Purchase

This review is from: Barack Obama's Social Media Lessons For Business (Paperback)

I am in the process of launching an online business that assist small businesses with obtaining the key resources they need to succeed, so I have been looking for resources that could provide me with insight into how to reach and connect with my target audience. So, when a friend of mine referred me to this book I was very interested to see a behind the scenes look at the strategy the Obama campaign used.

I am happy to say the book definitely lived up to the hype. The information contained within the book was not only useful, but it was practical. The authors presented the social media strategies in a format that anybody who is looking to promote a product or service could use.

With the recent explosion of social media, it is imperative that businesses (online and offline)utilize the internet to establish and grow their businesses.

1 of 1 people found the following review helpful:

5.0 out of 5 stars Social Media Lessons for Business Made Eas, May 13, 2009

By 

Emanuel Angarica (Miramar,Florida) - See all my reviews
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This review is from: Barack Obama's Social Media Lessons For Business (Paperback)

Barack Obama's Social Media Lessons For Business
This book is an absolute must read for anyone who wishes to create or improve their online presence through social media. Brent Leary and David Bullock have made this book and informative , interesting and easy read for the experienced marketer and laypersons alike.

This book is compendium of applications and strategies that Barack Obama use to help him win his Presidential nomination and ultimately the Presidency. David and Brent brings it home in this easy to understand language without complicated technical jargon. This book has inspired and educated me on how I can improve upon my online marketing efforts.

I have been following the Obama campaign since its inception and I am totally captivated by the scope of his marketing methods and have been waiting for someone to come along and put something like this together.

Well I've found it here in this concise book on how to win friends and influence millions using simple internet marketing tools the help propel Barack Obama to the heights success and hopefully yours too.

This book is not about politics. This workbook is about viewing Barack Obama's us of Facebook, Twitter, YouTube and other sites from a business perspective. It's about understanding how we can use technology to meaningfully connect with people to build long-lasting relationships , turning clicks into customers, and using content to convert strangers into collaborators. Barack Obama's Social Media Lessons For Business

4.0 out of 5 stars Very interesting, April 26, 2011

By 

Theresa - See all my reviews

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This review is from: Barack Obama's Social Media Lessons For Business (Paperback)

I was fascinated by the online marketing of the Obama campaign. I had heard his team was cutting-edge, but I didn't realize the extent of their endeavors. I thought this was really interesting. Not so current re: online aps anymore, but worth reading if you're interested in political marketing.