I am happy to say the book definitely lived up to the hype.
This book shows the approach that his campaign used to successfully harness the power of social media and out lines how any business can do the same.
This workbook is a definite must for anyone looking to market their product or business on the Internet.
I often use Amazon reviews as a way to gauge a book, and avoid the ones not quite worth reading. The reviews failed big time on this one, I can only guess that I fell victim to... Read morePublished on February 16, 2010 by Eso
It doesn't matter if you are a social media expert or new to the discipline, Fortune 500 or a mom and pop shop, this book is required reading. Read morePublished on July 13, 2009 by Kimberly N. West
I bought this book a couple of months ago, and it is truly amazing! I knew there was a major strategy behind Obama's campaign, and when I found this book that chronicles all of the... Read morePublished on July 13, 2009 by Nathaniel Stockard
Where were you when Barack Obama was elected the first African American President of these United States? Read morePublished on July 6, 2009 by Jeffrey Alexander Brathwaite
The Obama campaign is a rare example of a marketing campaign that not only was able to connect with a lot of people on many different platforms but also able to leverage these... Read morePublished on April 18, 2009 by Caroline Dahllof