Customer Reviews

Barack Obama's Social Media Lessons For Business

5 star:		(12)
4 star:		(1)
3 star:		(0)
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1 star:		(1)

 

 

I am in the process of launching an online business that assist small businesses with obtaining the key resources they need to succeed, so I have been looking for resources that could provide me with insight into how to reach and connect with my target audience. So, when a friend of mine referred me to this book I was very interested to see a behind the scenes look at the strategy the Obama campaign used.

I am happy to say the book definitely lived up to the hype. The information contained within the book was not only useful, but it was practical. The authors presented the social media strategies in a format that anybody who is looking to promote a product or service could use.

With the recent explosion of social media, it is imperative that businesses (online and offline)utilize the internet to establish and grow their businesses.

Barack Obama's Social Media Lessons For Business
This book is an absolute must read for anyone who wishes to create or improve their online presence through social media. Brent Leary and David Bullock have made this book and informative , interesting and easy read for the experienced marketer and laypersons alike.

This book is compendium of applications and strategies that Barack Obama use to help him win his Presidential nomination and ultimately the Presidency. David and Brent brings it home in this easy to understand language without complicated technical jargon. This book has inspired and educated me on how I can improve upon my online marketing efforts.

I have been following the Obama campaign since its inception and I am totally captivated by the scope of his marketing methods and have been waiting for someone to come along and put something like this together.

Well I've found it here in this concise book on how to win friends and influence millions using simple internet marketing tools the help propel Barack Obama to the heights success and hopefully yours too.

This book is not about politics. This workbook is about viewing Barack Obama's us of Facebook, Twitter, YouTube and other sites from a business perspective. It's about understanding how we can use technology to meaningfully connect with people to build long-lasting relationships , turning clicks into customers, and using content to convert strangers into collaborators. Barack Obama's Social Media Lessons For Business

I was fascinated by the online marketing of the Obama campaign. I had heard his team was cutting-edge, but I didn't realize the extent of their endeavors. I thought this was really interesting. Not so current re: online aps anymore, but worth reading if you're interested in political marketing.

The book is in actuality a workbook so be prepared. Although written in a conversational format the authors reel you in from start to finish. I must caution you however, do not get a note pad and pen you're better off using a two or three subject notebook for as I stated earlier this is a book that will cause you to work. Barack Obama's Social Media Lessons For Business can literally help the entrepreneur to position themselves strategically. Barack Obama Social Media Lessons is especially great for those who are new to or need a better understanding of Internet marketing. The workbook provides great insight on how to effectively utilize many well known sites such as Facebook, Twitter and YouTube. It is also worth noting the authors mention several other sites that readers may not be aware of. This workbook is a definite must for anyone looking to market their product or business on the Internet. Tabitha Vinson, author of Check Your Keys I and Check Your Keys II (February 2011).

This weekend I spent a considerable amount of time, picking Mr. Bullock's brain on marketing. In short, he knows what he is talking about and has the ability to communicate real ground level usable principles. It would be a mistake to ignore what he has to say in this book. In effect, what happened in the election is a model for developing tentacles into the marketplace. And yes, there is more to it than opening a Twitter or Facebook account. There is strategy. This strategy is relevant for both big and small business and the fact of the matter is that you can bet that some element of your competition is doing it. I think this is worth the read.

In Barack 2.0, Brent Leary and David Bullock detail the 21st century marketing strategies used by the Barack Obama Presidential campaign to catapult him from virtual obscurity to front runner to president of the United States!

Using Social Media sites, video sharing, blogging and more, Messrs. Leary & Bullock show you how to apply the very same Web 2.0 marketing strategies to your business just like the Obama campaign did, to take your business to the next level! And the good news for today's business owner is that the social media sources used by the Obama campaign and referenced in the book are virtually all free!

I can't say enough about this book except that if you're in business, you need to read this book Barack Obama's Social Media Lessons For Business! And if you don't know a thing about MySpace, Facebook, Twitter or YouTube, don't worry, your kids do...just give the book to your teenager then hire him or her to teach you how to implement the social media strategies that put Mr Obama where he is today!

I often use Amazon reviews as a way to gauge a book, and avoid the ones not quite worth reading. The reviews failed big time on this one, I can only guess that I fell victim to friends of the author posting the other reviews.

This 'book' is written much like a case packet from business school, minus the professional copywriters and slick diagrams. The language used is extremely basic, almost laughably so. The content is even more basic, written for someone who knows absolutely nothing about social media, by someone who knows just a bit more. While I had hoped for some deep dives, I was merely left grasping for more during sections such as mobile marketing (where the authors spend half a page asking each other what text messages cost, ending with "you'll have to look online").

Even the quality of the 'book' bothered me: low quality, black and white 8.5x11 sheets printed so close to the binding you have to peel it apart to read the beginning of the next line.

Save yourself the money and pick up some Gladwell books to learn about managing crowds and modifying behaviors. The subject of Obama's campaign is a fascinating one, but these guys blew it big time.

It doesn't matter if you are a social media expert or new to the discipline, Fortune 500 or a mom and pop shop, this book is required reading. Against the backdrop of Barack Obama's presidential run, Bullock and Leary provide a compelling case study and give you the keys to create and execute your own social media marketing plan. As if it couldn't get any better, the online resources in the book are phenomenal. I don't know about you but I like books that are written by folks who are `in the trenches' not just good researchers. While many who write books and blogs on the subject of social media are voyeuristic interlopers, David and Brent are actively and intimately involved in this arena. [...].

I bought this book a couple of months ago, and it is truly amazing! I knew there was a major strategy behind Obama's campaign, and when I found this book that chronicles all of the steps of the campaign's strategy, I had to jump on it!

This book goes through every aspect of social media, why it's important, and how you can apply it to your business. There are no political aspects in this book, so don't let that scare you away. If you are engaging in social media, this is a must-read, and I recommend you read this one first!

The Obama campaign is a rare example of a marketing campaign that not only was able to connect with a lot of people on many different platforms but also able to leverage these connections to get volunteers, donations, and votes. Brent Leary and David Bullock give an in depth view of how Obama did it by analyzing the strategy used on each platform and then adding valuable insights. On top of that they introduced various essential tools for developing and tracking social media efforts. Basically, Barack 2.0 is a guide for creating a social media strategy that not only tells you how but also why behind each strategy. Barack 2.0 is a quick and a must read for anyone who wants to develop a social media strategy.