Looking for a book to help your publication's advertising staff? The Bare Bones of Advertising Print Design
is a good addition to the staff bookshelf. From start to finish, Robyn Blakeman takes us through the creative process, from beginning design to specific publications; to problems and techniques.... The Bare Bones
is an easy to read, stripped down, in-your-face 'how to' design book. (Quill & Scroll
Robyn Blakeman promises the 'bare bones' of print design . . . and that's exactly what she delivers. Her concise mix of design principles, executional guidelines, and production techniques offers novice designers everything they need to create their own attractive and effective print ads. (Fred Beard)
About the Author
Robyn Blakeman is assistant professor in the School of Advertising and Public Relations at the University of Tennessee.