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The Bare Bones of Advertising Print Design Paperback – October 7, 2004

ISBN-13: 978-0742529625 ISBN-10: 0742529622

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Editorial Reviews


Looking for a book to help your publication's advertising staff? The Bare Bones of Advertising Print Design is a good addition to the staff bookshelf. From start to finish, Robyn Blakeman takes us through the creative process, from beginning design to specific publications; to problems and techniques.... The Bare Bones is an easy to read, stripped down, in-your-face 'how to' design book. (Quill & Scroll)

Robyn Blakeman promises the 'bare bones' of print design . . . and that's exactly what she delivers. Her concise mix of design principles, executional guidelines, and production techniques offers novice designers everything they need to create their own attractive and effective print ads. (Fred Beard)

About the Author

Robyn Blakeman is assistant professor in the School of Advertising and Public Relations at the University of Tennessee.

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The Bare Bones of Advertising Print Design
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