Salespeople who read this book and put its wisdom to work will succeed at acquiring more opportunities as they learn to reach first base more easily. They will excel at creating opportunities with prospects who are not interested by hitting for The Cycle. They will sell at higher margins by using the Rule of Ratios. Their closing percentages will improve dramatically as they implement the simple Inoffensive Close. Salespeople selling commodities, struggling to differentiate themselves, will love Commodity Busters and every salesperson will be able to shorten their sell cycle by Taking a Lead. Quite simply, Baseline Selling introduces a way for salespeople to visualize and touch all the bases without over-complicating the process. --This text refers to the Hardcover edition.
I didn't really like this book the first time I read it but over the summer I re-read it and have a much different opinion. Read morePublished 6 months ago by Chuck Jones
I really enjoyed this book. Selling is a series of steps that if done in the correct order, increases your chance to win business. Read morePublished 7 months ago by dka4104
I discovered the author in notes in another sales book. The idea of comparing selling to a baseball game was intriguing as at Rocketbuilders we had kicked the game idea around... Read morePublished 7 months ago by Reg Nordman
We are all in sales, sometimes reluctantly so. Kurlan, using the baseball analogy, provides good advise to understand the dynamics of the exchange and value proposition. Read morePublished 10 months ago by Roberto H. Castro
This is the best sales book I've ever read. I've have used many of the techniques with great success. Highly recommend.Published 13 months ago by Eric
I have read many books on selling and management and found this to be very entertaining. The concepts were very clear and easy to follow. Read morePublished 13 months ago by William Capelle