Qty:1
  • List Price: $30.00
  • Save: $4.74 (16%)
FREE Shipping on orders over $35.
Only 6 left in stock (more on the way).
Ships from and sold by Amazon.com.
Gift-wrap available.
Basic Color Terms: Their ... has been added to your Cart
FREE Shipping on orders over $35.
Used: Good | Details
Sold by apex_media
Condition: Used: Good
Access codes and supplements are not guaranteed with used items.
Trade in your item
Get a $2.00
Gift Card.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Basic Color Terms: Their Universality and Evolution Paperback – March 1, 1999

ISBN-13: 978-1575861623 ISBN-10: 1575861623

Buy New
Price: $25.26
23 New from $22.33 24 Used from $0.80
Amazon Price New from Used from
Paperback
"Please retry"
$25.26
$22.33 $0.80
Unknown Binding
"Please retry"
Free%20Two-Day%20Shipping%20for%20College%20Students%20with%20Amazon%20Student


Frequently Bought Together

Basic Color Terms: Their Universality and Evolution + Emotional Design: Why We Love (or Hate) Everyday Things
Price for both: $35.68

Buy the selected items together

NO_CONTENT_IN_FEATURE

Best Books of the Month
Best Books of the Month
Want to know our Editors' picks for the best books of the month? Browse Best Books of the Month, featuring our favorite new books in more than a dozen categories.

Product Details

  • Series: Center for the Study of Language and Information - Lecture Notes
  • Paperback: 210 pages
  • Publisher: Center for the Study of Language and Inf (March 1, 1999)
  • Language: English
  • ISBN-10: 1575861623
  • ISBN-13: 978-1575861623
  • Product Dimensions: 9 x 6 x 0.6 inches
  • Shipping Weight: 2.4 ounces (View shipping rates and policies)
  • Average Customer Review: 3.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #1,183,635 in Books (See Top 100 in Books)

Editorial Reviews

Book Description

The work reported in this monograph was begun in the winter of 1967 in a graduate seminar at Berkeley. Much has been discovered since 1969, the date of original publication, regarding the psychophysical and neurophysical determinants of universal, cross-linguistic constraints on the shape of basic color lexicons.

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

3.5 out of 5 stars
5 star
1
4 star
0
3 star
0
2 star
1
1 star
0
See both customer reviews
Share your thoughts with other customers

Most Helpful Customer Reviews

6 of 6 people found the following review helpful By G. Morgan on December 4, 2009
Format: Paperback
Berlin and Kay's work on colour terms spawned an entire branch of linguistic research. Teams of researchers have sought to evaluate the original theory by looking at many languages and by studying various aspects of language, such as morphology and word frequency.

The fundamental idea of Berlin and Kay is that basic colour terms emerge in a similar order in all languages and share a common level of salience across languages after their emergence. A "basic" colour term is a term under which other ("non-basic") colour terms can be classified. For example, the English colour terms 'scarlet', 'strawberry' and 'magenta' are not basic because they can all be classified under the basic term 'red'. 'Pink', however, is a basic term because it cannot be classified under any other colour term. In a language in which no basic term for 'pink' has yet emerged, many colours that an English speaker would regard as examples of 'pink' might be described as types of 'red'. The essence of Berlin and Kay's research is the observation that 'pink' emerges after 'red' in all languages, and remains less salient. Run a search on Google for each of those terms: you will get less hits for 'pink' than for 'red'. Try the same thing in other languages that you know. You will get a similar result.

This book is a seminal work that has given rise to a great deal of related research. The theory has evolved a little since it was published but Basic Color Terms remains the starting point for anyone with an interest in this field.
2 Comments Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
30 of 44 people found the following review helpful By "daniel_sp" on September 24, 2000
Format: Paperback
Are colours percieved in the same way in all cultures? This is a fascinating question connected with the discussion on linguistic relativity. Unfortunately, many works on colour either disregard the issue or build upon Berlin and Kay's classic work. Written in 1969 "Basic Colour Terms" consists of a simple theory: Colour Terms are acquired in a certain order: "primitve" peoples have fewer colour terms than industrial societes. The only problem is, the theory is wrong. Here is why:
The colour samples are restrictive because variation in luminosity or reflectance are not included. At the same time, however, the stimulus array is also very complex and the labelling task forces the informants to make judgements and choices which they rarely encounter in real life.
The research is unrealistic. How many Europeans would be willing - and able - to classify 350 (!) colour chips?
The colour research of Berlin and Kay (and their followers) is being conducted in "linguistic isolation"; that is, hardly any notice is taken of how colour terms are used by speakers and hearers in every-day interaction. Morphemic, syntactic, semantic (other than naming) or pragmatic issues are not dealt with.
With Berlin and Kay's system it is also easy to make the colours fit the thesis.
While Berlin and Kay's research has revived interest in the subject much effort has gone into defending a flawed theory. For a more frutiful approach see the section on colour terms in Wierzbicka, Anna (1996) Semantics: Primes and Universals. Oxford: Oxford UP.
1 Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

What Other Items Do Customers Buy After Viewing This Item?