Customer Reviews

A Basic Guide to Exporting

5 star:		(1)
4 star:		(0)
3 star:		(1)
2 star:		(0)
1 star:		(0)

 

 

Written by the US Department of Commerce especially for small or medium sized businesses who have never exported before. Covers selecting a country, adapting your product, find a channel of distribution, government regulations, trade barriers, getting paid, terms of sale, and shipping options

The 1989 version of the Basic Guide to Exporting is a good start, but one should look for the 1998 version in order to keep up with our digital global economy. Yes, the 1989 version is old and pre-Berlin Wall, but actually very similar to the 1998 new version in structure. The 1989 version of the Basic Guide of Exporting illustrates the essentials of exporting something to few exporters really appreciate. One of the best aspects of the 1989 version is the beginning sections on developing the exporter's international marketing plan. In the early chapters, one also learns the specific techniques and programs used in international marketing and research - the primers in exporting a good or service abroad. The other benefit of this cost-effective tool is the sample forms that one can use in corresponding with international importers and business contacts. Of course, one should always seek professional advice on all aspects of exporting and the Basic Guide is your source for those helpful contacts. However, the names and contact information in the 1998 version are much more relevant because they are more updated and reference many aspects of Internet resources. Exporting has also changed in the last nine years and the 1989 version is not up to date enough to cover those changes effectively. Although the 1989 version is good, one should seek out the new version so that one is prepared for the new global e-commerce environment. The 1989 Basic Guide of Exporting could be your start, but you must build from there. The price is right, too!