Customer Reviews

Basic Marketing Research

5 star:		(4)
4 star:		(2)
3 star:		(0)
2 star:		(0)
1 star:		(0)

 

 

This is a good book for beginners in marketing research and want to know how to conduct market research. This is a book for the undergraduate marketing program. Our instructor used it for the MBA program as it explains some of the concepts really well.

If you have done surveys, collected survey data, developed survey questionnaires, used statistical tools to analyze data and interpret results , this book is a waste for you. I hardly read this book for my program.

I was really impressed by how well this book's content corresponds to its title. If you are just beginning your foray into the world of marketing research, it has really useful guidelines and tips for how to sucessfully execute your research study.

Churchill gives relatively simple examples that can be easily understood by someone new to the field, and he doesn't include anything too advanced to be intimidating. What he does include are the basics you need to know for different types of marketing research and some seasoned advice on how to avoid common pitfalls.

The text book arrived in promised condition in a very timely manner! If you don't need the 7th edition of this book; the 6th here in soft cover is a great 25$ investment! Buy it now.

Great marketing research book to have for students. Easy to understand and follow. Informative and I am having a good experience learning about important marketing topics. A good book overall.

I have never had such a great experience with amazon! great product, fast delivery! A+++++

Gilbert's marketing research is a must read for both budding academics and marketers. It provides an excellent point of reference for further study while laying out a solid framework.