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Basic Marketing Research: Using Microsoft Excel Data Analysis [Paperback]

Alvin C. Burns (Author), Ronald F. Bush (Author)

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Basic Marketing Research with Excel (3rd Edition)
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Book Description

Publication Date: August 5, 2004 | ISBN-10: 0131519514 | ISBN-13: 978-0131519510

This book is targeted for those who need to learn the marketing research process and basic data analysis techniques. This is the first book on the market that offers a software add-in (XL Data Analyst®) designed specifically to use the power of Excel for marketing research applications, a data analysis output that is exceptionally easy to understand. Basic descriptive statistics, differences through one-way ANOVA, cross-tabulation/Chi-square and Pearson Correlation, and simple and multiple regression are all comprehensively covered. Because it utilizes the popular Excel program, this is a must-use guide for all those involved in marketing research, statistical analysis, and report preparation.

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Product Details

Paperback: 544 pages
Publisher: Prentice Hall (August 5, 2004)
Language: English
ISBN-10: 0131519514
ISBN-13: 978-0131519510
Product Dimensions: 10 x 8 x 0.9 inches
Shipping Weight: 2.2 pounds
Amazon Best Sellers Rank: #1,988,858 in Books (See Top 100 in Books)

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