Customer Reviews

Basic Marketing w/Student CD

5 star:		(9)
4 star:		(1)
3 star:		(2)
2 star:		(0)
1 star:		(1)

 

 

I needed this book for my Marketing class at CSUDH. It's a good book, but I really feel it could be half as long as it is and still be useful. It tries to offer a lot of information, and it does, but it also winds up repeating a lot of the same concepts over and over. Shorter would be better. And of course, cheaper would be great!

I really enjoyed using this textbook. The writing was clear and to the point. Real life examples were given that helped secure concepts. I decided to keep the book instead of selling it as I have done my other textbooks.

Received the expected information, formated differently than the 17th edition but can use in place of it.

I ordered the 17edition, but what I was shipped was the 16e. I discovered that some of the chapters are not the same nor is the questions.

I received the book and it is in great condition. I needed the book for a marketing class I'm taking. I much happier paying $20 for it rather than $150 through the school!

condition does not match as described, the cover is broken and worned out, when i bought this book the condition described as good, how good is that. And the delivery took longer than i expected.

Don't underestimate the name on this book, it was written by the creator of the 4Ps concept: E. Jerome McCarthy and it illustrates the whole process of marketing. It is full of examples, great graphics, summary of concepts, and well divided chapters, that make this book a must have for everyone, from the beginner to the advanced marketeer. I like specially the writting style, every concept is anticipated with an initial synthesis phrase in red, wich makes it easy to find exactly what you are looking for. This 16 edition has a CD with extra material, it is a shame that in the last editions McGraw Hil is selling this CD as an aditional purchase, and so the whole chapter about "marketing planning". So, go for this 16 edition.

Great company to order from. Very impressive with how orderly and fast they were. Will definitly do more business with!

I needed this book for the marketing class I am now taking. It comes with a cd, and that's been helpful. Good condition and the book is written in a good format, so you can easily follow along. I recommend it to anyone taking this class.

This was a great buy.delivery was quick.I ordered the same book prior to ordering from this seller,waited 2 weeks to find out it was never shipped from seller for unknown reason,my money was returned but was disappoited on waiting.This seller was less expensive,cover was a little bent but I knew that when I purchased.other than cover bent slightly,book and cd in excellent condition and I thought a quick delivery!I am very satisfied with this purchase from this seller!! I would definitely purchase from this seller again.