Amazon.com: Basic Sales Skills: Business to Business (The Sales & Marketing Foundation) (9780786302703): Cynthia A. Zigmund, Jane Lightell: Books

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Basic Sales Skills: Business to Business (The Sales & Marketing Foundation)
 
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Basic Sales Skills: Business to Business (The Sales & Marketing Foundation) [Hardcover]

Cynthia A. Zigmund (Author), Jane Lightell (Editor)
5.0 out of 5 stars  See all reviews (1 customer review)


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Book Description

July 1994 The Sales & Marketing Foundation
Ideal for those just entering the field of sales and those preparing for the first level of the National Sales Competency Exam, this preparatory guide covers all the basic skills, including pre-call planning and prospecting, presentation, closing, goal setting, territory management, and negotiating skills.

Product Details

  • Hardcover: 384 pages
  • Publisher: Irwin Professional Pub (July 1994)
  • Language: English
  • ISBN-10: 0786302704
  • ISBN-13: 978-0786302703
  • Product Dimensions: 9 x 6.2 x 1.3 inches
  • Shipping Weight: 1.4 pounds
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #4,070,155 in Books (See Top 100 in Books)

 

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2 of 2 people found the following review helpful:
5.0 out of 5 stars One of the Best Kept Sales Secrets!, December 18, 1997
This review is from: Basic Sales Skills: Business to Business (The Sales & Marketing Foundation) (Hardcover)
Instead of just talking the good game of selling this book reminds you to walk the talk. With stategies, ideas, and many ways to attack sales problems, this is a very interactive book that can take you to the top of your sales goals. Start with any of the chapter titles. This is one of the better books that covers all the issues that effect the sales performance of we who are making a living in sales!
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