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Editorial Reviews
Product Description
For designers, non-designers, and desktop publishers. Fine typography is timeless; typesetting technology may change, but there is only so much a good computer program can do. Using type creatively has more to do with aesthetics and common sense than it does with how the type is set, who sets it, or how much it costs. For guidance we can no longer look to the professional typographer for help; we are now the typographers.
Basic Typography explains clearly and simply how type works, so the designer and non-designer alike will be able to take full advantage of type's enormous potential. To help the reader find the necessary information quickly, the book is presented in a series of self-contained units that are grouped under three headings: Terminology, Design, and Copyfitting.
About the Author
James Craig was born in Montreal, Canada. He studied fine art in Montreal and Paris before coming to the US. Mr. Craig received his B.F.A. from Cooper Union and his M.F.A. from Yale University. He lives in New York where he is the Design Director for Watson-Guptill Publications and the American Artist magazine. Mr. Craig is a member of the New York Art Directors Club, he teaches graphic design at The Cooper Union and lectures widely.
For designers, non-designers, and desktop publishers. Fine typography is timeless; typesetting technology may change, but there is only so much a good computer program can do. Using type creatively has more to do with aesthetics and common sense than it does with how the type is set, who sets it, or how much it costs. For guidance we can no longer look to the professional typographer for help; we are now the typographers.
Basic Typography explains clearly and simply how type works, so the designer and non-designer alike will be able to take full advantage of type's enormous potential. To help the reader find the necessary information quickly, the book is presented in a series of self-contained units that are grouped under three headings: Terminology, Design, and Copyfitting.
About the Author
James Craig was born in Montreal, Canada. He studied fine art in Montreal and Paris before coming to the US. Mr. Craig received his B.F.A. from Cooper Union and his M.F.A. from Yale University. He lives in New York where he is the Design Director for Watson-Guptill Publications and the American Artist magazine. Mr. Craig is a member of the New York Art Directors Club, he teaches graphic design at The Cooper Union and lectures widely.
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Inside This Book
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First Sentence:
The past twenty years have seen dramatic changes in the typesetting industry: in the seventies phototype replaced metal type and now phototype is slowly being taken over by digital type. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
tight wordspacing, sans serif typeface today, setting justified type, mixing type sizes, very legible typeface, important type design, loose letterspacing, setting text type, medium bullet, phototypesetting system, excellent typeface, newspaper typeface, pica typewriter, tight letterspacing, unjustified type, more characters per line, normal letterspacing, serifed typeface, following general terms, old style figures, mixing typefaces, more unusual method, typewritten characters, smaller type sizes, tabular matter Key Phrases - Capitalized Phrases (CAPs): (learn more)
New Roman, Helvetica Helvetica, London Times, United States, Max Miedinger, Victor Lardent New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
The past twenty years have seen dramatic changes in the typesetting industry: in the seventies phototype replaced metal type and now phototype is slowly being taken over by digital type. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
tight wordspacing, sans serif typeface today, setting justified type, mixing type sizes, very legible typeface, important type design, loose letterspacing, setting text type, medium bullet, phototypesetting system, excellent typeface, newspaper typeface, pica typewriter, tight letterspacing, unjustified type, more characters per line, normal letterspacing, serifed typeface, following general terms, old style figures, mixing typefaces, more unusual method, typewritten characters, smaller type sizes, tabular matter Key Phrases - Capitalized Phrases (CAPs): (learn more)
New Roman, Helvetica Helvetica, London Times, United States, Max Miedinger, Victor Lardent New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 17
books:
See all 17 books this book cites
3
books
cite this book:
- Production for the Graphic Designer by James Craig in Front Matter, Back Matter (1), and Back Matter (2)
- Working with Graphic Designers by James Craig in Front Matter, and Back Matter
- Type Sign Symbol by Adrian Frutiger in Back Matter
- Photographing for Publication by Norman Sanders in Back Matter
- Bookmaking: The Illustrated Guide to Design and Production (Balance House Book) by Marshall Lee in Back Matter
See all 17 books this book cites
- Getting it Right with Type: The Dos and Don'ts of Typography by Victoria Squire in Back Matter
- Book Design and Production by Pete Masterson in Back Matter
- Graphic Design Solutions, 2E by Robin Landa in Back Matter
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What Do Customers Ultimately Buy After Viewing This Item?
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63% buy the item featured on this page: Basic Typography: A Design Manual $17.95 |
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15% buy Designing with Type: The Essential Guide to Typography $16.47 |
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8% buy Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students (Design Briefs) $14.93 |
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7% buy 1,000 Type Treatments: From Script to Serif, Letterforms Used to Perfection $13.59 |
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