'Excellent choice for level 1 students, mainly due to the fact that the content is visual and concise and successfully covers both technical and creative aspects of design layout and grids.' Rhed Fawell, Middlesex University, UK
'As with all books in the basics design series, it is very clear, well structured and easy to navigate.' Philip Dixon, Southampton Solent University, UK
'Illustrates a wide range of approaches and delivers a clear description of the examples and encourages experimentation in design.' Ros Garland, Lincoln University, UK
'Very focussed. Covers all key elements and important issues in very clear and concise manner. Excellent book.' Rhiannon Robinson, Cumbria University, UK
The book looks at the principles behind grid usage to give the reader the ability to tackle a wide variety of graphic design problems. The book’s main message is that a static and repetitive approach to grid use does not result in effective and creative designs. By developing a clear understanding of the many facets of the design grid, order can be delivered to a design, which in turn opens up ample opportunities for expression and creativity.
Contemporary case studies are supported by concise descriptions, technical expansions and diagrammatic visualisations, enabling the reader to fully understand the work being discussed.