Basics Design: Format [Paperback]

Gavin Ambrose (Author), Paul Harris (Author)

Book Description

Publication Date: September 1, 2004 | Series: Basics

Introducing the brand-new, extremely visual BASICS series, which will eventually incorporate 5 titles, each representing a fundamental aspect of graphic design. Format, the first entry, concerns the physical dimensions of a product and the space one has to present the graphic elements of a design: the size of a book, the scale of a poster, the folds in a brochure. This instructive handbook examines in detail books, magazines, posters, direct mail, brochures, and Web pages to see how effectively they communicate, how appealing they look, and how strong an impact they make on the user. The original ideas showcased throughout are inspirational.

Editorial Reviews

Review

"One of the things I have really enjoyed about AVA's books is the selection of images and the various types of paper employed. Not only do your books house valuable content, the content is presented well with great photography - the angle shots, close-uos, etc. I currently use AVA's Basics Design: Format and Print and Finish for my two senior production courses. The heavy use of images with tight definitions and commentary appeal to the students and the type of examples selected by the authors inspire stronger design solutions." Elsi Vassdal Ellis, Western Washington University, USA. --This text refers to an alternate Paperback edition.

About the Author

Gavin Ambrose, a graphic designer, is the author and designer of books on branding, packaging, and editorial design. He lives in Kent, UK.

Paul Harris is a freelance writer, journalist, and editor, and an author on books about packaging design and design principles. He lives in Chile.

Product Details

• Paperback: 176 pages
• Publisher: AVA Publishing (September 1, 2004)
• Language: English
• ISBN-10: 2884790519
• ISBN-13: 978-2884790512
• Product Dimensions: 8.9 x 6.5 x 0.8 inches
• Shipping Weight: 1.2 pounds
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #4,226,436 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

5.0 out of 5 stars Essential Guide!, August 24, 2010

By 

Ro5ie - See all my reviews

This review is from: Basics Design: Format (Paperback)

This book gives detailed information on how to work within a given format and also how to decide on and develop a format for your own print media and web design. I found the examples and case studies fascinating; covering the spectrum of books, magazines, posters, objects, screen and brochures. The authors provided plenty of details for all the examples, which I have found useful when further researching an image of interest.