Basics Design: Grids [Paperback]

Gavin Ambrose (Author), Paul Harris (Author)

Book Description

ISBN-10: 2940373779 | ISBN-13: 978-2940373772 | Publication Date: August 19, 2008

The how and why of using grids in graphic design

* Packed with case studies and illuminating examples

* Seventh title in a top-selling series

The seventh book in the award-winning Basics Design series, "Grids" focuses on the construction and ordering of the page and screen through use of the grid. This book explores how to construct grids--and, more fundamentally--why the designer should construct grids. Through detailed investigation of the principles behind grid design, this book informs and advances the reader's understanding of this key design component, allowing designers to compose grids with ease and precision for any situation. Case studies, concise text, technical explanations, and diagrams, plus a reference section set on a series of different grids, make "Basics Design: Grids" a must-have for graphic designers everywhere.

Editorial Reviews

Review

'Excellent choice for level 1 students, mainly due to the fact that the content is visual and concise and successfully covers both technical and creative aspects of design layout and grids.' Rhed Fawell, Middlesex University, UK

'As with all books in the basics design series, it is very clear, well structured and easy to navigate.' Philip Dixon, Southampton Solent University, UK

'Illustrates a wide range of approaches and delivers a clear description of the examples and encourages experimentation in design.' Ros Garland, Lincoln University, UK

'Very focussed. Covers all key elements and important issues in very clear and concise manner. Excellent book.' Rhiannon Robinson, Cumbria University, UK

Book Description

The book looks at the principles behind grid usage to give the reader the ability to tackle a wide variety of graphic design problems. The book’s main message is that a static and repetitive approach to grid use does not result in effective and creative designs. By developing a clear understanding of the many facets of the design grid, order can be delivered to a design, which in turn opens up ample opportunities for expression and creativity.

Contemporary case studies are supported by concise descriptions, technical expansions and diagrammatic visualisations, enabling the reader to fully understand the work being discussed.

 

 

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Product Details

• Paperback: 176 pages
• Publisher: Ava Publishing (August 19, 2008)
• Language: English
• ISBN-10: 2940373779
• ISBN-13: 978-2940373772
• Product Dimensions: 9 x 6.5 x 0.6 inches
• Shipping Weight: 1.1 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #47,198 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

5.0 out of 5 stars Great information and fun read, May 9, 2009

By 

Jay A. Ellefson "M&J" (Portland, OR USA) - See all my reviews
(REAL NAME)   

This review is from: Basics Design: Grids (Paperback)

Grids has very nice examples of work to give you ideas. Wonderful for the beginner and would make a good reference for the professional as well. I like how it lists different kinds of grids and tells you how to execute them with tiny tidbits such as how to ensure a picture will be in line with text.

One reviewer of Ambrose's book don't like the white on black type or black on yellow because they find it had to read and feel like it is an eye sore but I couldn't disagree more. I think it is interesting and easy to read.

5.0 out of 5 stars Great design book!, May 25, 2011

By 

Silvia Veras - See all my reviews

Amazon Verified Purchase

This review is from: Basics Design: Grids (Paperback)

This book is great. Especially for those starting out in the design world. It's pretty easy to understand and easy to navigate. Has a clear structure, goals and illustrated examples for each subject. It is essential for those who want to know more about the foundation of the layout, so they can organize effectively the elements on a page. Is both theoretical and practical guidelines.