Addresses the practical and aesthetic considerations of layout such as where and how the content will be viewed, whether the format is a magazine, website, television graphic or bottle of bubble bath. This book will prove indispensable to anyone wishing to acquire a thorough knowledge of the principles of layout as used in modern design. Through the considered application of these principles a more balanced and effective design can be achieved.
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Thanks to AVA for producing great resources for design educators. I've been very, very pleased with the materials again! Bennett Holzworth, Concordia University
The complete basic design series will be a good addition as both primary and ref books for coursework. Gail Bayeta, Austin Community College
Another wonderful text on a very important topic. Very thorough and full of good recommendations and rules to apply. Stanly Community College
This book is a great primer for students – or anyone wanting to focus on basics principles of design. Dynamic Graphics on the first edition
Book Description
This is an updated version of the popular first edition of this book, in which Ambrose and Harris introduce the fundamentals of layout within the field of graphic design. It provides a guide to the effective arrangement of text and image elements within a design scheme, which enables students to learn how to create powerful forms of visual communication in both print and electronic media.
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Most Helpful Customer Reviews
6 of 7 people found the following review helpful:
5.0 out of 5 stars
Awesome book,
By Noah Crate (USA) - See all my reviews
This review is from: Basics Design: Layout (Paperback)
I found this book extraordinarily helpful. A great resource of information presented in a way that anyone can understand and grasp. Every page is full of text and pictorial descriptions. Great for the visual learners. I also think this book would be helpful for an educated graphic designer looking to expand their library. The other four books in this basic design series are similar in the quality and delivery of the goods. I would recommend this book to anyone interested in graphic design.
5.0 out of 5 stars
Essential Books for Every Designer!,
By
This review is from: Basics Design: Layout (Paperback)
I read this title alongside Basics Design Colour and I can safely say these are books which no designer should be without. The instructional element of the book is equalled by its encouragement and provocation of thought. This encouragement and the easy flow of the text meant areas I had previously found difficult to understand, such as proportion, were no longer an issue. The written discussion and the illustrated examples are great building blocks for further research.
4.0 out of 5 stars
Insightful,
This review is from: Basics Design: Layout (Paperback)
A very good overview of the topic of layout. The book explains many terms that are used within layout and the examples of layouts throughout the entire book help you to realise how the particular layouts are used professionally. It guides you around the principles of layout, reinforces that the layout is best changed to its purpose and shouldn't be stuck to stringently if this stifles the piece fo work, layouts can be expressive and show off the work to its highest potential.'Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.' Antoine de Saint-Exupery - A quote from the book that I found really interesting. There are quotes throughout that add to the ideas of layout. The book is also printed on a few different stocks of paper, it explains how this affects the way the book has to be laid out so that it is printed correctly. The imposition plan- the arrangement of pages. A useful book for questions on layout.
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Front Cover | Front Flap | Table of Contents | First Pages | Back Flap | Back Cover | Surprise Me!
Front Cover | Front Flap | Table of Contents | First Pages | Back Flap | Back Cover | Surprise Me!
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