Customer Reviews

Basics Design: Typography

5 star:		(2)
4 star:		(1)
3 star:		(0)
2 star:		(0)
1 star:		(0)

 

 

One of the hardest things for a beginning designer to understand is that there are reasons for their being so many styles of type, and so many things that you can do to adjust or modify that typeface to produce the appearance and effect that you are trying to produce.

Today with the ease with which typefaces are produced using computers it is especially important that the designer working on a book, a poster, an advertisement fully understand the impact that his decisions are making on the readers.

This rather small and inexpensive book, only 175 pages long does an excellent job of introducing typography to the beginning designer. It is filled with examples that illustrate the point the author is discussing. It is rather easy reading as the author tends to show examples rather than spending a lot of time describing something. Many of the illustrations he uses are from award winning designs. The information is concise, but complete. Here is a complete course in typography for the beginning designer.

Nice book, helpful. Nice pictures. I had to buy this book for a college class. Expected a slightly different book, but its nice nevertheless.

What a buy! I was first attracted to the book because of the price. Browsing my local book shop I found that some of the books on typography were too bulky and completely out of my student price range. Although it is compact in size I've found this book contains as much, if not more, information than some of the other larger books. It also means I can easily carry it about with me while I'm dashing between the library, work and lectures.

This is the second title I've used in the AVA Academia Basics Design range and they are such a find, I find myself going back to them again and again. They use excellent `up to the minute' case studies which are insightful and aid my understanding of the theory. I think they work well as examples for students and also for the professional. It's really useful to see how different typographies have been used for different projects and businesses in the `real' world; from road signs to billboards, the Salvation Army to a celebration of Salvador Dali.

The book works well visually. The use of coloured pages means the typographic examples really stand out and it is clear that the author and/or the publisher have considered how important the visual element of the book is. I suppose this may seem obvious with a design book, but I was overwhelmed with just how good the book was both aesthetically and academically.