I'm sure amazon will match the price on black friday. They did that last year. I made the mistake of going and fighting to get the games that were on sale just to get home and find that amazon had them for the same price. In fact, amazon had a lot of the deals up to two days before black friday.
Im not so sure amazon will price match. $28 is less than stores pay for it, and brick and mortar stores are able to do it because it gets people in the store and hopefully they buy a bunch more things. Online its different, having AC for $28 will just result in people buying it and anything else they already planned on buying. Its over $25 so shipping is free so no need to add more to cart.
I also say this from an investor standpoint. Amazon stock went down significantly because of lower profits recently, selling items for a loss is not something they want to do this holiday season. I love amazon and I give them first crack at my money, but I plan on getting it at walmart because I just dont see them matching it. I would love it if they did though
Amazon did price match this game among others. Battlefield 3 was posted twice at 28 dollars. NBA 2k 12 was posted at 34.99, the price one of the stores had it. They did not price match Uncharted 3, and the only store to honor a discount was Best Buy. Resistance 3 was discounted at a few stores, and I think Amazon matched it too.