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What if you, your team, or your entire organization had absolute clarity about what was most important, and that's where all of your energy was focused? Imagine the force multiplier of that kind of shared sense of direction, purpose, and priorities.
Be the Best at What Matters Most reveals the one essential strategy for business leaders, entrepreneurs, and those who aspire to lead. Simplify the way you think about your business. Success isn't about doing everything, it's about doing the most important things.
In a tough market, it's tempting to look for shortcuts. Reality check: There aren't any shortcuts. Be the Best at What Matters Most teaches that the way to create results, growth, and profit is to be so good at the basics that you are cutting edge. What an audacious idea—outperform your competition on those things that create real value for your customer. Through real-world examples, engaging activities, and thought-provoking guidance, this book shows you how to:
Instill in yourself and your team a shared sense of direction, purpose, and priorities by focusing on the most important things for your company's success. Be the Best at What Matters Most helps you clarify and simplify, and when you can do that, you can move mountains.
Praise for Be the Best at What Matters Most
"In Be the Best at What Matters Most, Joe Calloway has unlocked the secret to building a business and brand that stand the test of time. Implementing the lessons from this book doesn't just give you an advantage, it redefines the rules for where you invest your focus, energy, and resources. If building a great, enduring business matters to you, then don't just read this book—devour it."
—Randy G. Pennington, author of Results Rule!
"Be the Best at What Matters Most urges us in a very clear way to get our business to 'simple' and to execute better every single day. Simple with regard to what matters most to our customers. Thank you for the insight, Joe. I assure you that we will be better for it."
—Steve Bilt, CEO, Smile Brands Inc.
"Once again, Joe brings us all down to earth to take the mystery out of how to succeed in business. Having relied on Joe's advice for over fourteen years in four different companies, he continues to show how the 'basics' always win—good economy, bad economy, any demographic, any geography, any industry. These are real ways to help businesses succeed in simple, cost-effective manners that anyone can implement."
—Dan Tarantin, CEO, Chem-Dry/N-Hance
"Vintage Calloway: real-world wisdom. Get everyone in your company to read this book."
—Randy Gage, author of the New York Times bestseller Risky is the New Safe
"It's not about working harder, being more motivated, or finding better people. It's about making 'what you do best' simple and sustainable. Everything we do depletes our most valuable resource, which is time. Read Be the Best at What Matters Most and stop doing the things that keep you from doing what matters most."
—Arnie Malham, CEO, cj Advertising
"Be the Best at What Matters Most, Joe Calloway's latest gift to business leaders, owners, and managers, is a deceptively simple approach to winning in business. Read it and focus. You'll be glad you did. Joe scores again with sound advice for businesses who want to be the best."
—Elizabeth Crook, CEO, Orchard Advisors
Many business book are very boring and shallow. Few though reach the level this book has achieved. After you turn the cover page you are already sleeping. Read morePublished 5 days ago by Francesco T.
When understanding how to BE THE BEST AT WHAT MATTERS MOST, Joe Calloway nailed it! Joe puts a simplified thought process into one strategy that's easy to follow and apply. Read morePublished 3 months ago by Deborah
This book had a big impact on how I lead my 100+ employee company. The concept of Be The Best At What Matters Most has driven me to focus my communications, our goal setting and... Read morePublished 6 months ago by Tim Leman
Too basic. Takes a chapter to explain something that could be said in a paragraph.Published 8 months ago by Rough Rider
Joe Calloway is unimpressed with the increasingly common idea that, in order to compete successfully, you must think outside the box to come up with some "wow factor" to make your... Read morePublished 10 months ago by Ash Ryan
Very good book that focuses on how to focus. Full of entertaining examples and good concepts. Not all of it is profound but being reminded to keep it simple and master the basics... Read morePublished 10 months ago by R.E.B.