Be the Difference [Paperback]

Danny Seo (Author)

Book Description

Publication Date: April 1, 2001

After retiring as CEO of Earth 2000 National, a 25,000 member environmental group he founded at the astonishing age of 12, Danny Seo continued to receive thousands of letters from young people asking, how do you do it? The result is this energized primer that shows beginning activists how to start their own activist group, fund-raise, gain media exposure, organize a protest, use the internet as a tool for change, and make legislators listen.

Danny Seo has appeared on Oprah, Leeza, The View, and CNN and featured in People Magazine, among many others. Previous titles include Generation React , Heaven on Earth, and soon to be published Conscious Style Home (St. Martin's Press). He lives in New York City.

Table Of Contents

Acknowledgments
Foreword
Introduction
1: The Foundation: Getting Started
2: Fundraising 101: Beyond Nickels and Dimes
3: Outreach: Getting the Word Out with PR
4: Generation Why: Working with Kids
5: Understanding Government: If Mr. Smith Goes to Washington, So Can You
6: Bringing Everyone Together: Event Planning for Dummies
7: Big Business, Big Change: Working with Companies
8: The Single Crusader: One Person Really Can Make a Difference
9: Awards: Getting the Recognition You Deserve
10: Internships: Finding a Wealth of Knowledge in Your Own Backyard
Afterword

Foreword byDeepak Chopra, M.D

In the great eastern wisdom traditions, there is a concept called Dharma. An individual's Dharma is their unique relationships with the ecosystem through their unique talents. When a person is in Dharma, they experience bliss and they achieve their goals through the support of nature. If you want to know what your Dharma is, close your eyes and ask yourself the following questions:
1) If I had all the money in the world and all the time in the world, what would I do with my life?
2) How would I express my unique talents, and how would I use them to serve my fellow human beings and also the larger web of life?

If you can answer those questions and put your insights into practice, you will experience the fulfillment of every dream that you've ever had a

Editorial Reviews

From Publishers Weekly

When Danny Seo was 12 years old, he inspired more than 25,000 teenagers across the country to join him in a conservation effort called Earth 2000, attracting the support of respected figures like Dr. Jane Goodall and many prestigious journals. Now 22 years old, he delivers his third book (after Generation React and Heaven on Earth). In Be the Difference: A Beginner's Guide to Changing the World, which features a foreword by Deepak Chopra, he outlines grassroots activism from soup to nuts. Whether the reader wants to start a new organization, join an already active one or revive one that's floundering, Seo shares countless examples of how he managed the various roles required (e.g., fund-raising, attracting national media attention). His target audience is teens, college students and young adults, but in reality, this book is a winner for anyone with the passion to make a difference.

Copyright 2001 Cahners Business Information, Inc.

About the Author

Danny Seo is the founder and former CEO Of Earth 2000 National. He is the recipient of Oprah's Angel Network Award and named by Swing magazine as "Most Powerful twentysomething in America." Previous titles include Generation React (Ballantine, 1997), Heaven on Earth (Pocket Books, 1999), and soon to be published Conscious Style Home (St. Martin's Press). Seo is a regular contributor to Vegetarian Times.

Product Details

• Paperback: 224 pages
• Publisher: New Society Publishers; 1 edition (April 1, 2001)
• Language: English
• ISBN-10: 0865714320
• ISBN-13: 978-0865714328
• Product Dimensions: 8.4 x 5.5 x 0.6 inches
• Shipping Weight: 9.9 ounces
• Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #448,835 in Books (See Top 100 in Books)
  • #100 in Books > Business & Investing > Job Hunting & Careers > Volunteer Work

Customer Reviews

Most Helpful Customer Reviews

14 of 14 people found the following review helpful:

4.0 out of 5 stars CHANGING THE WORLD, June 20, 2001

By 

Bonita L. Davis - See all my reviews

This review is from: Be the Difference (Paperback)

Have you ever wanted to make a difference in your community but didn't have a clue as to what steps were needed to make a change? Did you feel inadequate because of your age and inexperience? Danny Seo addresses those questions and provides you with a guide on how to make a difference. He should know for at the tender age of twelve, he formed an organization of a few neighborhood kids to help improve the environment. His success was phenomenal.

At the tender age of twenty-two, Danny further spurs people on to learning the basic steps in helping you get started in changing the world. Want to form a group to tackle a problem? Great! The books covers how to form a non-profit organization, getting publicity, funding and outreach. This handbook goes further in encouraging young people to get involved with their local governments to make changes, pursuing internships and working with businesses.

I found this to be not only an inspiring book for youth but was impressed with the information provided for someone to begin the process of making changes. Seo's concept of being of service to the community is a breath of fresh air in a culture of consumerist capitalism. "Be the Difference" gives hope to youth, adults and organizations in working together to provide a better quality of life. Anyone working with youth or in education should have this book in their hands. The possibilities it provides for change are endless.